Artist of the day: Artist of the Day, November 21, 2023: Fable, a Singapore design firm (#1963)

Fable is an award-winning design consultancy based in Singapore. Fable specializes in concept-driven ideas through brand identity, art direction, wayfinding, editorial, packaging, publishing and digital design. It’s no surprise they have recently won the prestigious British Design & Art Direction Award, especially given how mesmerizing their colorful, geometric and pattern based designs are!

Fable is strategy-centric and adhere to a creed that imbues clarity, purpose, and excellence in their work. Fable creative output, which includes compelling brand identities, custom typography, and persuasive campaigns, are extensions of strategic narratives and disciplined artistry.

Fable Type Foundry creates retail and custom typefaces for digital and print.

Fable is recognised at established international design competitions such as the prestigious British Design & Art Direction Awards (“D&AD”) , Art Directors Club, and the Tokyo Type Directors Club. They have also served on the jury panel of D&AD Awards, Adfest, ASPaC, and more.

Fable believe in constructive dialogue and are frequent speakers at events and portfolio review sessions both locally and internationally, including D&AD, DesignSingapore, -ing Creatives, PechaKucha, etc.

Fable works have also been recognised at platforms such as Monocle, Asia Pacific Design, The Straits Times, It’s Nice That, AIGA Eye on Design, The Brand Identity, BP&O, and over hundreds of other features around the world.

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