Artist of the day: Artist of the Day, May 14, 2024: Eat Creative, a Japanese creative agency (#2023)

Eat creative is a Tokyo based creative agency specialising in brand development, web/print design and content creation.

Eat Creative is a branding and communications agency based in Tokyo and engaged with businesses across Europe, North America and Asia. We work with international brands expanding into Japan and Japanese companies looking to communicate more effectively in the global marketplace.

Partnering with international companies to engage with the Japanese market has been a core part of our work for the past 15 years. This includes both companies entering the market for the first time as well as companies already set up here, with specific marketing challenges.

Close involvements with the BCCJ, British Embassy and British Council during this time have given Eat a strong understanding of challenges facing UK businesses in Japan. As a UK company preparing to do business in Japan for the first time, this consultancy will either validate your proposed marketing strategy or provide you with the insight necessary to refine that strategy prior to execution. For companies already here, it will provide an opportunity to review specific challenges with a fresh approach.

How they work:
Resonant Stories
The stories that inspire belief and action are grounded in the culture and experiences of an audience. At Eat, they start with deep cultural insight and understanding to make powerful connections that turn brands into icons.

Powerful Ideas
In keeping with their editorial DNA, they use powerful ideas that provoke thought, make an emotional connection and make a meaningful difference to the brands, organisations and people they work with.

Inspiring Collaboration
Eat's multi-cultural team combines a global perspective with deep local understanding to align teams from around the world under one brand story told powerfully. They partner with marketing leaders as an extension of their teams to grow their brands across the world.

Holistic Brands
They see brand as a platform that drives business, communication and culture - working at all three levels. They see how the pieces connect, ensuring that strategy, design, content and experience work as a whole to drive results.

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