Artist of the day: Artist of the Day, June 11, 2024: Hey, a Spanish creative studio. (#2046)

Hey is a Barcelona-based creative studio founded in 2007. They specialize in developing creative strategies and visual languages for clients around the world. Their collaborative approach and passionate team enable them to create impactful designs that meet client needs and resonate with target audiences. At Hey, they believe in the power of design to convey messages effectively, going beyond aesthetics. They foster a creative community where personal and professional growth thrive.

Don’t be fooled by simplicity: there’s meaning and intention behind it. Images are their passion. They have a visual mindset, and shapes quickly come to mind when they hear about something exciting. But timeless, direct, straightforward designs come to life in a diligent, forthright, no-complications-thanks working style. They collaborate and communicate closely with their clients to conjure images, simple shapes, precise patterns, and colours that effectively convey their message. They make the process as hassle-free as our images.

“Life is more fun if you can play games”, said Roahl Dahl, and at Hey, they have taken this to heart. They play, they experiment, and indulge in their natural curiosity.

At Hey!, they want to share passion for promoting core values –empathy, generosity, and selflessness– through design. They genuinely care about empowering women in design and firmly commit to equal-opportunity hiring. But they also have other means to promote change: Women at Work podcast is a project they hold dear to their hearts, as it provides a platform for women from various creative fields to share their unique perspectives on their profession and society.

Have you ever been encouraged to think outside the box? It can be challenging when you didn’t even know there was a box in the first place. That’s precisely how they approach each projects. They welcome any and all ideas and then run with them. There’s always room to scale back, but they strive to be catalysts for change in the design industry.

They know what they are doing. They have the know-how, experience and professionalism to get the job done right. Still, they also have something else: anticipation and creativity in problem-solving. They might be limitless in their imagination, but know perfectly well how to navigate the constraints of the practical world to make it serve our needs and purposes. They create the strategies necessary and trust their intuition because pushing forward is in their DNA.

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