Friday, January 31, 2020

Artist of the day, January 31: Ellen von Unwerth, a German photographer and director. (#905)

Ellen von Unwerth (1954) is a German photographer and director. She worked as a fashion model for ten years before becoming a photographer, and now makes fashion, editorial, and advertising photographs.

In a 2018 interview with Harper's Bazaar, she explained her feminist approach to photography: "The women in my pictures are always strong, even if they are also sexy. My women always look self-assured. I try to make them look as beautiful as they can because every woman wants to feel beautiful, sexy and powerful. That's what I try to do."
Von Unwerth was born in Frankfurt, Germany. As an orphan, during her early childhood, she often ended up in Bavarian foster care systems. Eventually, von Unwerth was able to graduate high school in Munich, where she would work as a circus magician's assistant for three years. At the age of twenty, while walking down the street, von Unwerth was asked by a photographer if she ever thought about having a modeling career. von Unwerth decided to give modeling a chance and moved to Paris where she had a successful modeling career for ten years. However, von Unwerth felt that as a model, she did not have the freedom to decide where her or how the image would be used. Her boyfriend at the time gave her a camera, leading to an impromptu photoshoot in Africa by her of her model colleagues. When the photos were published, von Unwerth decided that this was the new path she would take in life, as the demand for her photography skills outgrew her demand as a model.

Von Unwerth's first notable work was when she first photographed Claudia Schiffer in 1989. Her work has been published in Vogue, Vanity Fair, Interview, The Face, Arena, Twill, L'Uomo Vogue, I-D, and Playboy, and she has published several books of photography.

Von Unwerth did promotional photography for Duran Duran from 1994 to 1997 and did some photography for their 1990 album Liberty and 1997 album Medazzaland. Her work has been used on other album covers including Bananarama's Pop Life (1991), Belinda Carlisle's A Woman and a Man (1996), Cathy Dennis' Am I the Kinda Girl? (1996), Janet Jackson's The Velvet Rope (1997), All Saints' Saints & Sinners (2000), Dido's Life for Rent (2003), Britney Spears' Blackout (2007), Christina Aguilera's Back To Basics (2006) and Keeps Gettin' Better: A Decade of Hits and Rihanna's Rated R and Talk That Talk. She also shot the cover of Hole's album Live Through This (1994).

Von Unwerth has directed short films for fashion designers, and music videos for several pop musicians. She has directed commercials and web films for Revlon, Clinique, L'Oreal and Equinox.

She shows women in enticing ways without objectifying them. In an interview with V Magazine, she said: "I never force women to do anything, but I give them roles to play so they are always active and empowered

© 2020. All content on this blog is protected by international copyright laws All images are copyrighted © by Ellen von Unwerth. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only


Ms. Ellen von Unwerth
1989, The new Bardot: Claudia Schiffer
1990, Dog Walkers, Cannes
1991, Claudia Schiffer models for the 1991 Guess advertising campaign
1993, Baie des Anges, Nice
1993, Clark, Los Angeles
2000, For Him, Paris
2002, Fraulein, Rouilly le Bas
2002, Peaches, Rouilly le Bas
2002, Revenge
2003, Penelope Cruz, Paris
2003, Victoria Beckham, London
2005, Salsa Cuba, Paris
2008, Claudia Schiffer, Vogue Italia
2009, French Playboy
2009, Your Turn, (Rihanna)
2012, Pink Poodle
2012, Room 3
2012, Room 6
2012, Room 77
2012, Room 100
2012, Room 152
2015, Tête-à-Tête, Bavaria
Bitch! Paris
Meow, Jessica Chastain
Rihanna, Talk that Talk
The Mask

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