Artist of the day: Artist of the Day, November 29, 2023: Sylvie Fleury, a Swiss contemporary installations, sculpture, and mixed media artist- Pop art (#1970)

Wednesday, November 29, 2023

Artist of the Day, November 29, 2023: Sylvie Fleury, a Swiss contemporary installations, sculpture, and mixed media artist- Pop art (#1970)

Sylvie Fleury (1961) is a Swiss contemporary pop artist known for her installations, sculpture, and mixed media. Her work generally depicts objects with sentimental and aesthetic attachments in consumer culture, as well as the paradigm of the new age, with much of her work specifically addressing issues of gendered consumption and the fetishistic relationships to consumer objects and art history.

Sylvie Fleury was born in Geneva, Switzerland. After her initial schooling, her parents sent her to New York City to work as an au pair. She ended up falling in with a group of NYU students working on short art films. She then went on to study photography at the Germain School of Photography in 1981. While living in New York she worked as an assistant for fashion photographer Richard Avedon for one day.

Fleury then travelled onto India where she encountered learned Bharatanatyam dance, she returned to Geneva and worked for the Red Cross. Under the pseudonym of Silda Brown, she began to collect items marked with a red cross. She converted her apartment into a dentist's cabinet because she was able to acquire a practice facility at a reasonable price. In 1990 she met the Swiss performance artist John Armleder from Geneva and became his assistant. In the same year she and Armleder moved to Villa Magica, a large old town house on the outskirts of Geneva.

In 2004 Fleury and Armleder and his son founded the Geneva Record Label Villa Magica Records. The label also published CDs and LPs from John Armleder and Sylvie Fleury, from Rockenschaub and John B. Rambo.

Fleury's first show was at Rivolta Gallery in Lausanne in 1990 alongside Olivier Mosett and John Armleder. Through that show she met Eric Troncy and was invited to be a part of his seminal 1991 exhibition No Man's Time at the Villa Arson in Nice, France.

In 1993 Fleury participated in the curated portion of the 45th Venice Biennale. In the roaming section curated by Benjamin Weil, she had 3 models walking throughout Venice wearing reproductions of Yves Saint Laurent's Piet Mondrian dress.

Critics have labeled her work "post-appropriationist", and her books The Art of Survival, First Spaceship on Venus and Other Vehicles, and Parkett #58 (with Jason Rhoades and James Rosenquist), have been featured internationally. In 2015, she won the Prix de la Société des arts de Genève.

Fleury's work is in the collections of the Museum of Modern Art, the Museum der Moderne Salzburg, and the ZKM Center for Art and Media Karlsruhe.

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