Artist of the day: Artist of the Day, April 9, 2024: Brandient, a Romanian and Singapore design firm (#1993)

Tuesday, April 9, 2024

Artist of the Day, April 9, 2024: Brandient, a Romanian and Singapore design firm (#1993)

Brandient is a mobile taskforce of multidisciplinary experts specialized in brand innovation on emerging markets and industries. They originated in Eastern Europe and opened a second office in Singapore.

Their signature is the deeply rooted entrepreneurial approach: bold, unrelenting, familiar with the ever-changing new normal, and offering true, smart solutions to the most challenging context. The very exposure to puzzling situations in the emerging markets that forged their professional experience and intellectual rigor makes them unafraid in front of change, while their Eastern essence makes them empathic and unfaltering.

"We bring to the table a multidisciplinary mix of competencies — from marketing and business management to design thinking and unconventional communication. That gives us a solid understanding of the value creation mechanism, an appetence for technology brands and for complex and non-standard branding projects, a specialization in large brand creation and reconstruction projects.

Working easily across emergent markets, we have successfully completed high-profile branding and design projects — most often in a tight collaboration with investment funds and VC — across almost all industries, from fast moving consumer goods and regional retail chains to large multinational telecoms, banks and new economy startups, be it for new brand creation or fixing the entangled brands following an M&A. We are serving the specific needs of the entrepreneurial spirit anywhere in the world — whether that spirit lies in an entrepreneurial business ready for the next level, a lively startup determined to take the market by storm, or a corporation dealing with the fragility of our times.

If brands are not for value, they are for nothing — it’s been our true belief from the very beginning. Fifteen years after starting up, Brandient comprises a portfolio of professional stars with a portfolio of solid, viable projects, and a stronger than ever commitment to create valuable brands for our clients.
Signs of Value™ was our promise from the very beginning. On that promise we worked hard to create for our brave and diligent clients brands capable to boost business growth, to solve business problems and opportunities, to add financial value to the business, to attract best talents from the labor market, and to do good for communities, people and nations.

It’s our belief that true brands are Signs of Value™, and they provide perpetual inspiration to create relevant products, services or experiences, while being socially and ethically relevant.

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