Otto "Otl" Aicher (1922 – 1991) is best known for having designed pictograms for the 1972 Summer Olympics in Munich that proved influential on the use of stick figures for public signage, as well as designing the typeface Rotis. Aicher also co-founded the Ulm School of Design.
In 1962 Otl Aicher headed a development group that engineered the look of Deutsche Lufthansa, which even today shapes the corporate identity of the company. In 1958 Otl Aicher was a visiting professor at Yale and in 1959 in Rio de Janeiro. In 1968 funding ceased for the HfG in Ulm and it had to close.
In 1967 Otl Aicher was in charge of visual design for the 1972 Munich Olympic Games. Among other things he designed pictograms for the different sports, which are used worldwide today. Aicher used the typeface Univers for the Olympic designs. The design team produced 21 sports posters to advertise the sports at the games, using the official design colours and also including the logo and "München 1972". The design team used a technique called "posterization" for the graphics on the posters, separating the tonal qualities from the images and using the official munich colours for these games. This had to be produced manually as photoshop did not exist at this time. The first of these posters that was created manually in this way was a poster of the Olympic stadium which became the official poster for these games.
Otl Aicher also developed the corporate image of media institutions, banks and reinsurers, including ZDF (the Second German Television Channel), Westdeutsche Landesbank, Dresdner Bank, Sparkasse, Raiffeisenbank, and Bayerische Rück (reinsurance). In 1972 Otl Aicher moved to Rotis in the Allgäu, where he founded the Rotis Institut für analoge Studien in 1984 and, in 1988, the Rotis script "family".
Otl Aicher died of injuries sustained in a traffic accident on September 1, 1991.
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| Otto "Otl" Aicher |
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| Kurs Otto Wiegandt - Aus der Geschichte Ulms - Nov. 1951 |
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| Massenmensch und Persönlichkeit - September 1952 |
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| Kurs Dr. Berthold Hackelsberger Die Landschaft in der Kunst - Nov. 1953 |
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| Kurs Dr. G. Sedlmayr Aktuelle Fragen der modernen Medizin - März 1953 |
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| = Moderne Weltallforschung - September 1953 |
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| Alte französische Volksmusik - Januar 1956 |
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| Der Weg in die Neuzeit - Oktober 1958 |
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Lufthansa mark, 1962-63
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| Lufthansa identity, 1962-63 |
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| Lufthansa identity, 1962-63 routes |
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| Lufthansa identity, 1962-63 fleet |
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| Lufthansa identity, 1962-63 graphic program |
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| Lufthansa identity, 1962-63 International routes |
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Lufthansa identity manual, 1962-63
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| Music poster, 1965 |
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| Record album, 1965 |
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| 1972 Olympics program |
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| 1972 Olympics program |
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| 1972 Olympics program |
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| 1972 Olympics program |
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| 1972 Olympics program |
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| 1972 Olympics program |
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| 1972 Olympics program |
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| 1972 Olympics program |
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| 1972 Olympics program |
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| 1972 Olympics program |
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| 1972 Olympics program |
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| Development of the visual appearance of the lamp manufacturer ERCO |
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| Poster for Bulthaup, 1981 |
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Nein (no!), 1983 poster for the peace movement
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| Metro Bilbao mark |
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| Metro Bilbao implementation |
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