Juan Carlos Pagan is a New York–based multi-disciplinary artist, designer, typographer, and creative director whose work examines the intersection of design, systems thinking, and cultural storytelling. His practice moves fluidly between art and design, spanning brand systems, visual identity, image-making, and experimental typography, with a particular focus on how visual language shapes contemporary culture. For Pagan, design is a process of building meaning through form, where visual systems and expression are inseparable.
His work has been commissioned by organizations including NPR, Pinterest, Cîroc, Under Armour, Nike, Google, Apple, Disney, Curry, HOKA, and YouTube, and includes original editorial artwork created for the covers of The New York Times, The Washington Post, Rolling Stone, and Variety. Alongside his independent practice, Pagan has held creative leadership roles at DDB, Deutsch, MTV, and 72andSunny, contributing to brand-defining campaigns while advancing the role of design as a cultural and expressive medium within contemporary visual language.
Pagan’s work has been widely recognized by The Type Directors Club, The Art Directors Club, The One Show, Communication Arts, Graphis, Cannes Lions, Clios, D&AD, AICP, 4A’s, AdColor, and Print Magazine, among others. In 2013, he received the Art Directors Club Young Guns Award, was nominated for Print Magazine’s New Visual Artist “20 Under 30,” and was named #1 on Adweek’s Talent 100 list. In 2018, he was honored with the Type Directors Club Ascenders Award, recognizing designers under 35 for significant contributions to design and typography. He currently serves on the Board of Directors of the Type Directors Club and regularly lectures at design conferences and universities.
In 2017, Pagan co-founded Sunday Afternoon, a hybrid design studio and artist management agency. Under his leadership, the studio was named to the Inc. 5000 list of the fastest-growing companies in America in 2020 and recognized by Print Magazine as Design Agency of the Year in 2022.
Pagan holds a BFA from Parsons School of Design and completed postgraduate studies in typeface design at The Cooper Union.
© 2026. All content on this blog is protected by international copyright laws All images are copyrighted © by Juan Carlos Pagan or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only

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| Juan Carlos Pagan |
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| 91st ADC Annual Book Custom Typography, 2012 |
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| Pinterest Branding & Visual Identity, 2012 |
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| Pinterest Branding & Visual Identity, 2012 |
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| Pinterest Branding & Visual Identity, 2012 |
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| Nike Home Run King Bat Trophy, 2015 |
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| Nike Home Run King Bat Trophy, 2015 |
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| Ages of Aberlour • OOH Typographic Campaign, 2016 |
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| Ampersand, 2016 |
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| Variety Magazine 30 Execs, 2016 |
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| 2016 |
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| JOAN Creative Branding & Visual Identity, 2019 |
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| NPR By The Numbers Brand Campaign, 2019 |
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| The New York Times Special Section Cover- 50 Years of Pride, 2019 |
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| The New York Times Special Section Cover- 50 Years of Pride, 2019 |
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| Today at Apple Custom Typography, 2019 |
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| ADC 99th Annual Book, 2020 |
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| The New York Times DealBook Cover: How to Fix America, 2020 |
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| The New York Times Learning Cover: Educating Generation, 2020 |
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| 24th TDC Typeface Design Competition Branding, 2021 |
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| 24th TDC Typeface Design Competition Branding, 2021 |
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| 24th TDC Typeface Design Competition Branding, 2021 |
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| 24th TDC Typeface Design Competition Branding, 2021 |
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| Sippin', Never Slippin' Poster, 2021 |
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| The New York Times Arts & Leisure Cover: Best of 2022 |
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| Magnetic Field Brand Identity, 2023 |
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| Magnetic Field Brand Identity, 2023 |
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| SuperRare Rebrand, 2023 |
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| SuperRare Rebrand Logotype, 2023 |
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| No Estás Solo, 2024 |