Ed "Big Daddy" Roth (1932 – 2001) was an American artist, cartoonist, illustrator, pinstriper and custom car designer and builder who created the hot rod icon Rat Fink and other characters. Roth was a key figure in Southern California's Kustom Kulture and hot rod movement of the late 1950s and 1960s.
Roth was born in Beverly Hills, California. He grew up in Bell, California, attending Bell High School, where his classes included auto shop and art.
At age 14 Roth acquired his first car, a 1933 Ford coupe. He studied engineering at a Los Angeles college, then served in the United States air force, and, by the early '50s, was experimenting with fibreglass modelling.
A white car with brown stripes, with open wheels and a clear bubble canopy over twin seats, and exposed, chromed engine with a blower. Beatnik Bandit II and a few of Roth's other cars are also on display in this museum.
The 1961 Beatnik Bandit hot rod at the National Automobile Museum, Reno, Nevada
Roth is best known for his grotesque caricatures — typified by Rat Fink — depicting imaginary, out-sized monsters driving representations of the hot rods that he and his contemporaries built. Roth began airbrushing and selling "Weirdo" T-shirts at car shows and in the pages of Car Craft magazine as early as July 1958. By the August 1959 issue of Car Craft "Weirdo shirts" had become a full-blown craze with Roth at the forefront of the movement.
In 1959 Roth created the Outlaw. This fiberglass Kustom hot rod was featured in the January 1960 issue of Car Craft. The car was covered in Car Craft and Rod and Custom, and appeared at custom car and hot rod shows. Other hot rods include the Beatnik Bandit (1961), the twin Ford engined Mysterion (1963), the Orbitron (1964), and the Road Agent (1965), among others. In 1965, Roth's surf buggy, the Surfite, was featured in the film Beach Blanket Bingo starring Frankie Avalon and Annette Funicello, and also in Village of the Giants, featuring Beau Bridges and Tommy Kirk. One of Roth's personal drivers was a tangerine orange 1955 Chevy 2-door post with a Ford 406 cu. in. engine under the hood...he drove this car to his shop every day for years.
In 1962 the Revell model company began selling plastic models of Roth's cars and from 1963 to 1965 Revell also manufactured plastic models of many of Roth's monsters, including Rat Fink, Brother Rat Fink, Drag Nut, Mother's Worry, Mr. Gasser and other weird creatures created by Roth. Revell continues to re-issue Roth's Monsters and Kustom Car kits.
In 1963 The Hawk Model Company issued its line of "Weird-Oh's" plastic models and Marx Toys issued Nutty Mads, both clearly inspired by Roth's work. Both items were quite popular in the mid-60s and remain sought after collector's items to this day. Hawk Models continues to re-issue its "Weird-Oh's" periodically.
A “corporate publicist” gave the 6ft 4in tall Roth the nickname "Big Daddy".
Numerous artists were associated with Roth including artist David Mann, Rat Fink Comix artist R.K. Sloane, Steve Fiorilla who illustrated some of Roth's catalogs, and most notably, Ed Newton, who worked for Roth and designed several of his cars and T-shirt designs beginning in 1964, and Kustom Kulture icon Robert Williams who began working for Roth in late 1965.
In 1967 Roth built the Mega Cycle, Originally named by Robert Williams, "Captain Pepi's Motorcycle & Zeppelin Repair" was later changed to the "Mega Cycle" after a strong suggestion from car show promoters. Powered by a Buick V6 engine, Mega Cycle was designed to carry Ed's Harley XLCH. Later Ed felt that the XLCH just did not work and, through a series of trades, ended up with Bob Aquistapase's award-winning Triumph. The Mega Cycle is currently on display at Motorcyclepedia Museum in Newburgh, NY.
In 1968 Mattel introduced Hot Wheels and Roth’s Beatnik Bandit was one of the first 16 die-cast toy cars produced by the company.[8]
From 1970 to 1975, Roth worked for Brucker's Movie World and their "Cars of the Stars" display. Brucker said that Roth was very loyal and a very hard worker, even though he was not making much money. Brucker said that when building something, Roth had a natural knack for seeing how things fit together — he would build something in a few days which would take others a couple of weeks. Although Roth was laid-back and amiable, Brucker also remembers that Roth was a fighter and if anyone came through the museum causing trouble, Roth would put them in line. He was fearless. Roth's Druid Princess was one of the many cars displayed there. Also during the 1970s, Roth worked for Knott's Berry Farm as a sign painter and artist. He worked there for 10 years until about 1980.
In December 1977, Robert and Suzanne Williams, along with Skip Barrett, organized the first Rat Fink Reunion to celebrate the legacy of Roth. Rat Fink Reunions are still held to this day at the site of Roth's final residence in Manti, Utah and near Los Angeles.
In 1993, a major exhibition was held at the Julie Rico Gallery in Santa Monica shortly after the Laguna Museum show "Kustom Kulture". It was at this time that the lowbrow art movement began to take on steam. Featured in the exhibition titled, "Rat Fink Meets Fred Flypogger Meets Cootchy Cooty" were Roth, Willams, and Mouse and their creations. The L.A. Times placed Roth's Rat Fink on the cover of the Culture section December 20, 1993 with a full article about the entire exhibition. Artist Jean Jacques Bastarache collaborated with Ed Big Daddy Roth for this exhibition creating paintings called Master Finks. Images were used from historical watershed paintings by well-known artists like Duchamp, Whistler and Miro among others. Roth drew an image of his Rat Fink character acting out in a funny way on each painting while Jean Jacques Bastarache created the Master Fink underlying painting. The paintings in all can be seen in the book titled Rat Fink: The Art of Ed "Big Daddy" Roth published by Last Gasp in 1993.
Roth was active in counterculture art and hot-rodding his entire adult life. At the time of his death in 2001, he was working on a hot-rod project involving a compact car planned as a departure from the dominant tuner performance modification style.
The year after his death, he was named as one of the "50 Who Made a Difference" at the 50th annual Meguiar's Autorama in Detroit. He was also inducted into the show's "Circle of Champions" in 2000, and was showcased as its "Builder of the Year" in 2006.
Mr. Gasser & the Weirdos was a 1960s novelty music group led by Roth, who was known as Mr. Gasser. Formed in the early 1960s, they released a few bizarre surf rock albums, most notably 1963's Hot Rod Hootenanny. One Way Records released a two-CD set (S22-18319) containing the three LPs and the original artwork.
Roth had taken black and white photos of different bikers. He made posters, with titles like "Beautiful Buzzard", or "Gray Cat" out of these photos, and sold them at car shows. Roth would periodically give these bikers small amounts of money, but soon some of the bikers started to feel that Roth was "getting rich" off of them and they wanted a larger cut. Despite Roth's agreement, rumors began to circulate that a certain club intended to attack Roth's shop. The gang arrived at the shop with guns drawn, but Roth's crew defended themselves. Roth challenged the head biker to a one-on-one fist fight to settle matters in the middle of the shop. Eventually Roth gained the upper hand and "just started to beat the living crap out of the guy".
After this incident, Roth burned his biker posters, leaving the lifestyle behind. Things started winding down at the shop in the late 1960s, and in 1970 the shop closed.
Since his death, the official Rat Fink Reunion has been held in Manti, Utah the first weekend in June. The museum that Ilene Roth created to honor her late husband includes displays of Ed's art work and other memorabilia. Roth's son Darryl has been working on collecting and displaying his father's work.
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| Ed "Big Daddy" Roth |
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| Volkswagen-Powered Wishbone Custom |
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| 1961 Beatnik Bandit |
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| Ed "Big Daddy" Roth, the car customization king of the 1960s |
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| The Collection Vault |
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| Ed "Big Daddy" Roth Mega cycle |
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| Ed "Big Daddy" Roth Hot Rod Art Car Sculpture |
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