Tuesday, November 7, 2017

Artist of the day, November 7: Kit Hinrichs, American graphic designer


Kit Hinrichs  (1941) is an American graphic designer, author, collector, and design educator.

Kit Hinrichs studied at Art Center College of Design in Los Angeles, California. He served as principal in several design offices in New York and San Francisco before spending 23 years (1986 – 2009) as a partner of Pentagram, the international consultancy. In 2009 Hinrichs opened an independent design firm in San Francisco called Studio Hinrichs. Kit’s design experience incorporates a wide range of projects, including identity design, corporate communications, promotion, packaging, editorial and exhibition design.

Hinrichs is a recipient of the prestigious AIGA medal in recognition of his exceptional achievements in the field of graphic design and visual communication, and his work is included in the permanent collections of the Museum of Modern Art, New York, the San Francisco Museum of Modern Art and the Library of Congress. He is co-author of four books, including Typewise, Long May She Wave, 100 American Flag Icons and The Pentagram Papers.

“There are many passions in my professional life. The predominant one is telling stories. As a consequence, I have become an obsessive narrative designer. I find stories everywhere waiting to be told, and, fortunately, I have been able to do that through design. By story, I mean more than editorial content. I mean communicating a sense of the subject, albeit a client’s business and philosophy or an event, graphically through print, packaging, videos or environmental signage. For me, design, at its best, is a visual story with the same excitement, pacing and emotional power of a great play or musical composition. And like producing a play, design is not a solitary act, but a collaboration that requires inspiring the talent and spirit of writers, illustrators, photographers, typographers and technicians. A successful outcome demands a strong, clear, consistent focus so that all elements ’speak’ in a single voice that engages the audience.

 Although I’ve worked on many high-profile projects, I strive to give equal attention to the more commonplace assignment. This is the visual minutiae—the directional signs, informational folders, video sign offs, product packaging, corporate collateral, etc.—that bombards us from all directions and impacts our collective culture. It is the face unaware that we present to the world. I feel it is the responsibility of those of us in the design profession to not treat this lightly. For me, the role of design is to make the complex, simple; the opaque, transparent; the unstructured, concrete; the obtuse, accessible, and the ordinary, beautiful. After 40 years of practice, I am still excited by that challenge and the possibilities it presents.“




Mr Kit Hinrichs

100 American Flags, A Unique Collection of Old Glory Memorabilia
© 2017, Studio Hinrichs

AIGA Get Out the Vote campaign 2000
© 2017, Studio Hinrichs

AIGA medalist poster 2007
© 2017, Studio Hinrichs

AIGA Get Out the Vote campaign 2016.
© 2017, Studio Hinrichs

AIGA- California Regional Call for Entries poster 1983.
© 2017, Studio Hinrichs

Build Your Own Cable Car
© 2017, Studio Hinrichs

Coexistence, AGI Coexistence Poster.
© 2017, Studio Hinrichs

Columbus Salame Identity
© 2017, Studio Hinrichs

Columbus Salame Packaging
© 2017, Studio Hinrichs
Columbus Salame Packaging
© 2017, Studio Hinrichs

100 Baseball Icons from the National Baseball Hall of Fame and Museum Archives
© 2017, Studio Hinrichs

© 2017, Studio Hinrichs

365 Calendar
© 2017, Studio Hinrichs

365 Calendar
© 2017, Studio Hinrichs

365 Calendar
© 2017, Studio Hinrichs

@issue- The Journal of Business Design
© 2017, Studio Hinrichs

Art Center College of Design’s 75th anniversary.
© 2017, Studio Hinrichs

Art Center College of Design Review Magazine.
© 2017, Studio Hinrichs

University of Southern California- Law
© 2017, Studio Hinrichs

University of Southern California- Law
© 2017, Studio Hinrichs

University of Southern California- Law
© 2017, Studio Hinrichs

Typewise cover
© 2017, Studio Hinrichs

University of Southern California- Focus
© 2017, Studio Hinrichs

University of Southern California- Focus
© 2017, Studio Hinrichs

© 2017, Studio Hinrichs

San Francisco Botanical Garden Society
© 2017, Studio Hinrichs

Simpson Paper Company, Neo
© 2017, Studio Hinrichs

Sur la Table
© 2017, Studio Hinrichs

Tahoe
© 2017, Studio Hinrichs

The Nature Company
© 2017, Studio Hinrichs

The Nature Company
© 2017, Studio Hinrichs

The Nature Company
© 2017, Studio Hinrichs

The Nature Company
© 2017, Studio Hinrichs

Timeframe- wine packaging
© 2017, Studio Hinrichs

San Francisco Zoo
© 2017, Studio Hinrichs

Sappi Paper Company- Verticals
© 2017, Studio Hinrichs

Sappi Paper Company- Verticals
© 2017, Studio Hinrichs

Sappi Paper Company- Verticals
© 2017, Studio Hinrichs

Sappi Paper Company- Verticals
© 2017, Studio Hinrichs

Sappi Paper Company- Verticals
© 2017, Studio Hinrichs

Sappi papers
© 2017, Studio Hinrichs

Created as part of a series for the PUBLIC Bikes PUBLIC WORKS project.
© 2017, Studio Hinrichs

Dean & Deluca
© 2017, Studio Hinrichs

Dean & Deluca
© 2017, Studio Hinrichs

Dean & Deluca
© 2017, Studio Hinrichs

Dreyer's Dreamery
© 2017, Studio Hinrichs

Edible Schoolyard
© 2017, Studio Hinrichs

Golden Gate Bridge 75th Anniversary
© 2017, Studio Hinrichs

Gymborie
© 2017, Studio Hinrichs

Hemispheres
© 2017, Studio Hinrichs

Hewlett Packard, HOW Conference: San Francisco Views
© 2017, Studio Hinrichs

Hewlett Packard, HOW Conference: San Francisco Views
© 2017, Studio Hinrichs

© 2017, Studio Hinrichs

Long May She Wave: A Graphic History of the American Flag
© 2017, Studio Hinrichs

Long May She Wave: A Graphic History of the American Flag
© 2017, Studio Hinrichs

Muzak World Headquarters
© 2017, Studio Hinrichs

NapaStyle: branding and product packaging
© 2017, Studio Hinrichs

NatureBridge Limited Edition Framed Print 2017.
© 2017, Studio Hinrichs

Obsessions No. 1- The Alphabet Card
© 2017, Studio Hinrichs

One Show Annual
© 2017, Studio Hinrichs

Potlatch Paper
© 2017, Studio Hinrichs

Presidio Tunnel Tops Campaign
© 2017, Studio Hinrichs

Presidio Tunnel Tops Campaign
© 2017, Studio Hinrichs





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