Artist of the day: Artist of the day, July 17: Marta Minujín, an Argentine conceptual and performance artist (#750)

Wednesday, July 17, 2019

Artist of the day, July 17: Marta Minujín, an Argentine conceptual and performance artist (#750)

Marta Minujín (1943) is an Argentine conceptual and performance artist.She was born in the San Telmo neighborhood of Buenos Aires. As a student in the National University Art Institute, she first exhibited her work in a 1959 show at the Teatro Agón. A scholarship from the National Arts Foundation allowed her to travel to Paris as one of the young Argentine artists featured in Pablo Curatella Manes and Thirty Argentines of the New Generation, a 1960 exhibit organized by the prominent sculptor and Paris Biennale judge.

Her time in Paris inspired her to create "livable sculptures," notably La Destrucción, in which she assembled mattresses along the Impasse Roussin, only to invite other avant-garde artists in her entourage, including Christo and Paul-Armand Gette, to destroy the display. This 1963 creation would be the first of her "Happenings" – events as works of arts in themselves; among her hosts during her stay was Finance Minister Valéry Giscard d'Estaing (later President of France).

She joined Rubén Santantonín at the di Tella Institute in 1965 to create La Menesunda (Mayhem), where participants were asked to go through sixteen chambers, each separated by a human-shaped entry. Led by neon lights, groups of eight visitors would encounter rooms with television sets at full blast, couples making love in bed, a cosmetics counter (complete with an attendant), a dental office from which dialing an oversized rotary phone was required to leave, a walk-in freezer with dangling fabrics (suggesting sides of beef), and a mirrored room with black lighting, falling confetti, and the scent of frying food. The use of advertising throughout suggested the influence of pop art in Minujín's "mayhem."

These works earned her a Guggenheim Fellowship in 1966, by which she relocated to New York City. The coup d'état by General Juan Carlos Onganía in June of that year made her fellowship all the more fortuitous, as the new regime would frequently censor and ban irreverent displays such as hers. Minujín delved into psychedelic art in New York, of which among her best-known creations was that of the "Minuphone," where patrons could enter a telephone booth, dial a number, and be surprised by colors projecting from the glass panels, sounds, and seeing themselves on a television screen in the floor.

She returned to Argentina in 1976, and afterwards created a series of reproductions of classical Greek sculptures in plaster of paris, as well as miniatures of the Buenos Aires Obelisk carved out of panettone, of the Venus de Milo carved from cheese, and of Tango vocalist Carlos Gardel for a 1981 display in Medellín. The latter, a sheet metal creation, was stuffed with cotton and lit, creating a metaphor for the legendary crooner's untimely 1935 death in a Medellín plane crash.

The return of democracy in 1983, following seven years of a generally failed dictatorship, prompted Minujín to create a monument to a glaring, inanimate victim of the regime: freedom of expression. Assembling 30,000 banned books, she designed the "Parthenon of Books," and following President Raúl Alfonsín's December 10 inaugural, had it mounted on a boulevard median along the Ninth of July Avenue.

Minujín has continued to display her art pieces and happenings in the Buenos Aires Museum of Modern Art, the National Fine Arts Museum, the ArteBA contemporary art festival Buenos Aires, the Barbican Center, and a vast number of other international galleries and art shows, while continuing to satirize consumer culture.

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