Tuesday, February 11, 2020

Artist of the day, February 11, 2020: Sujata Keshavan, an Indian graphic designer (#914)

Sujata Keshavan (1961) is an Indian graphic designer (Bangalore). She is a co-founder of Ray and Keshavan, a brand design firm based in India. Her husband is historian and writer Ramachandra Guha.

Sujata graduated from the National Institute of Design in 1984. She then moved to Yale, graduating in 1987 with a Master of Fine Arts in graphic design from the School of Art, Yale University. At Yale, Sujata studied under designers Paul Rand, Bradbury Thompson, and Armin Hofmann.

After graduating from Yale, Sujata moved back to India. In 1989, she co-founded Ray and Keshavan. Brand design is about corporate image-building, it is about using strategic designs to make a company look better and connect better to its customers and the public. Sujata was instrumental in giving the 130-year-old Himalaya Drug Company a complete image makeover. She is also the one who has given the indigenous MTR a modern, international look. She was also involved in designing the logo of Infosys and Ashoka University.

Sujata has made a success of her career, as evidenced by the following honors and accolades:

• Sujata Keshavan is the only Indian graphic designer to be honored twice as the Graphic Designer of the Year at the annual Advertising and Marketing (A & M) awards.

• She won the Eastern Press Award and the Schickle–Collingwood Prize for outstanding work.

• She received the Outstanding Woman Professional of the Year, 2007, awarded by the Federation of Indian Chambers of Commerce and Industry (FICCI)

• In 2006, she was named among one of India's 30 most powerful women by India Today.

• She is a member of the World Economic Forum Global Agenda Council on Design & Innovation.

• She has been an invited speaker at many international conferences including Design Indaba in South Africa and the International Design Center at Nagoya, Japan.

• She was a jury member at ReBrand 100 at the Rhode Island School of Design and a member of the Design Jury at the Cannes Lions International Advertising Festival.

• She served as the Chairperson of the jury at the Business World Awards for Design Excellence and Chairperson of The Design Yatra awards for Excellence in South Asian Design.

© 2020. All content on this blog is protected by international copyright laws All images are copyrighted © by Sujata Keshavan and/or Ray and Keshavan. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only


Ms. Sujata Keshavan
Clientele
Aegon Insurance identity

Bangalore Airport Identity

Bangalore Airport visuals

Bank of Baroda identity

Canara Bank Identity

Chola Insurance identity

Credit Suisse Identity

Vistara logotype

Varana logotype

Tata Capital logotype

India first implementation
J&K Bank Identity

Jagruti Logo

Kotak Bank Identity
Delhi airport visual

India First logo
Mumbai Airport logo
Nacha Poster
The brand Union Financial services
Swaminathan poster
Max-New York Life mark

1 comment:

  1. This was so so so helpful. People need to know about this.

    ReplyDelete