Tuesday, March 10, 2020

Artist of the fay, March 10, 2020: Hans Kleefeld, a Canadian identity designer (#938)

Hans Kleefeld (1929 – 2016) was a Canadian identity designer, known from his work for companies such as Bank of Montreal, Air Canada, Air Jamaica, and Toronto-Dominion Bank.

Hans was born in Berlin, his dad helped him avoid Nazi recruitment by enrolling him a typeface apprentice program at the age of 15. Kleefeld eventually brought his knowledge of German design and typography to Canada when he immigrated in 1952. Working at Stewart & Morrison in the 1960s, he designed identity programs for some of Canada's largest corporations, including Bank of Montreal, Air Canada, and Inco. He taught at the Ontario College of Art and Design for many years and subsequently at Sheridan College, Ontario.

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Mr. Hans Kleefeld


Inco logo, 1960
Fulford Dodds logo, 1961

Air Canada Identity, 1963

 Brewers Warehousing, 1964

Copp Clark logo, 1965

 Copp Clark Publishing Co. 1965

International Public Relations Association, 1966

Bank of Montréal, 1966

Maritime Telegraph Telephone Co. logo, 1966.

Stancor logo, 1967

Ontario Pavilion Expo 67, 1967

Vickers Benson logo 1969

Air Jamaica logo, 1969

Fairfield & Dubois, 1971

Toronto Zoo logo, 1974

Inter Nubes logo

Scarborough Town Centre Logo

TD logo

Tim Hortons

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