Artist of the day: Artist of the Day, January 17, 2025: Yves Scherer, a Swiss emerging artist, sculptor, installation artist. (#2194)

Friday, January 17, 2025

Artist of the Day, January 17, 2025: Yves Scherer, a Swiss emerging artist, sculptor, installation artist. (#2194)

Yves Scherer (1987) is a Swiss emerging artist that now lives and works in New York. His work explores the concept of identity in sculptures, lenticular prints, and installations that merge autobiographies, collective memories, and fan fictions, thus blurring the line between reality and virtuality.

Post-internet artist Yves Scherer bring themes from digital culture to three dimensions, combining household materials with online imagery and interfaces. Focusing on the porous boundaries between media, virtual space, and everyday life, his series “Closer” examines the fictional realities of celebrity, digitally reconstructing the nude figure of actress Emma Watson to cyborg-like effects. Interested in surfaces and screens, Scherer often uses tatami mats as part of his works—a reference to the artist’s own living habits and typical of this form of contemporary Arte Povera.

Scherer is fascinated by the boundaries that separate and merge the public and private spheres of human interactions. Along with concepts such as reality, virtuality, fan fiction, alterity, and appropriation, the public and the personal are reiterative themes in Yves’s oeuvre. For example, in some of his newest sculptures, made of painted aluminum, the artist transforms private moments, presenting them as a public sculpted reality. Meanwhile, as part of his ongoing lenticular series, Yves creates alternative realities for celebrity personalities who belong to the public sphere of Hollywood’s star system, which he integrates into his personal narrative. By playing with these themes and shifting from one to the other, Yves evidences the porosities between both spheres, which ultimately influence each other: “I like to play with that in a way: I mix images that I took on a family vacation with a picture that Mario Sorrenti took of Kate Moss when they were a romantic couple many years ago.”

Scherer holds an MA in Sculpture from the Royal College of Art London. He has received numerous awards including the Cahier d‘ Artistes, Pro Helvetia in 2016 and the Swiss Art Award at Art Basel in 2015 as well as the Förderpreis Bildende Kunst des Kanton Solothurn. In 2016, Scherer was listed on Forbes 30 under 30 “Art & Design.”

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