Based in Montreal (and Los Angeles), Wedge is an independent, strategically-led brand and design agency engineered to build distinct corporate signatures. Co-founded in 2016 by Justin Lortie and Sarah Di Domenico, the studio debuted with a compelling value proposition that merges high-concept boutique artistry with the structured, commercial output required by enterprise brands.
Operationally, the studio utilizes a proprietary 12-step process known as "The Wedge Way". This disciplined architecture begins with a deep corporate research phase called "Cultural Foraging", which systematically decodes consumer behavior to anchor visual assets in commercial reality before production begins. Wedge intentionally rejects a static signature style, tailoring a bespoke visual vocabulary for each individual brief. Their design approach balances timeless typography, strict attention to contemporary color details, and an innate sense of familiarity that ensures new identities feel intuitively correct, enduring, and entirely insulated from fleeting market trends.
This strategic rigor has generated massive industry accomplishments, including being named Dieline Studio of the Year three times in a row from 2024 to 2026, alongside earning prestigious D&AD Pencils. Their high-profile corporate portfolio features major international market leaders and culturally defining brands such as Indigo, Canada Dry, SSENSE, Mott’s Clamato, Vacation Inc., and Blake Brown Beauty.
The definitive highlight of Wedge is their corporate mantra that “everything can be special.” By deliberately transforming foundational, everyday consumer products—ranging from artisanal beans to specialized dental items—the agency proves that creative investment directly elevates standard commodities into premium, highly competitive assets.
© 2026. All content on this blog is protected by international copyright laws All images are copyrighted © by Wedge or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
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| 2018 Spirits Collection |
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| 2018 Table Beer Lineup |
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| 2019 Flagship Launch Campaign |
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| 2020 Brand Identity & Pint Packaging |
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| 2020 Brand Identity & Pint Packaging |
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| 2021 Gender Creative Kids visual identity |
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| 2021 Brand Identity & Core Logo |
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| 2021 Brand Identity & Custom Bottle |
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| 2022 Brand Platform Evolution |
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| 2022 Delivery Truck Campaign |
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| 2022 Packaging Suite & Brand Identity Refresh |
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| 2022 Packaging Suite & Brand Identity Refresh |
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| 2023 Collection Packaging |
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| 2023 Product Launch |
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| 2023 Rosé Box & Poster Identity |
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| 2023 Street Poster Campaign |
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| 2024 E-Commerce Store Launch Layout |
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| 2024 Liqueur Identity |
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| 2024 Product Launch |
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| 2025 Dispenser Line |
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| 2025 Brand Campaign |
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| 2025 Brand Evolution |
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| 2025 Campaign Billboard |
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| 2025 Identity & Product Line |
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| 2025 Retail Packaging |
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| 2025 Soda 6-Pack Case & Carton Identity |
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| 2025 Visual Identity & Brand Refresh |
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| 2026 Brand Architecture |
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| 2026 Cosmetic packaging |
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| 2026 Cosmetic packaging |
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| 2026 Retail packaging |
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