Tuesday, February 12, 2019

Artist of the day, February 12: Oscar Mariné, Spanish designer, illustrator, typographer and professional artist

Oscar Mariné Brandi (1951) is a Spanish designer, illustrator, expert typographer and professional artist; he is one of the major communicators in post-Franco Spain. His internationally renowned work includes iconic designs for filmmakers like Pedro Almodóvar, Alex de la Iglesia, musicians like Bruce Springsteen, The Psychedelic Furs or Brian Eno, the press and a variety of firms (Absolut Vodka, Hugo Boss, Camper, Loewe, etc.) He is the founder of OMB Graphic Design studio in Madrid.

In 1998, Tibor Kalman said of Mariné's work: "It is no longer graphic design. It is communication. Graphic belongs to 1955. Communication means the creator has accepted responsibility for an intense stew of elements which now includes nutrition. Good cooks must balance the full range of effects to be expected from communications and now this includes content, as well as a dizzying array of contents, media and techniques ..."
Mariné's multidisciplinary creativity was evident from the start when he was founder and artistic director of the celebrated counter-cultural magazine Madrid Me Mata, where he fused content and form to create an iconic publication during the famed La Movida Madrileña of the 1980s.
As a graphic designer/communicator (1991 to date)

In the area of branding, his projects for Camper, Loewe and Vega Sicilia are well known in Spanish design circles. International achievements include the renowned US advertising campaign for Absolut Vodka Absolut Mariné for Seagram USA, his work for Swatch, Benetton's Fabrica and the Japanese Narizuka Corporation. Also the development of the brand for Sir Norman Foster's architectural studio in London.

He has an extensive portfolio of editorial projects, and in the world of journalism, in 2007, the Spanish newspaper El País entrusted his studio with the design of their leading editions. The El País Semanal (the Sunday glossy magazine) has recovered its original name, Babelia (the Saturday newspaper's cultural review) has totally transformed its contents. Domingo (the Sunday newspaper's current affairs section) provides in-depth journalism for the weekend. He has also supervised the overall redesign of the daily newspaper, altering typographic protocols, and giving the content legibility, readability and credibility. Since 2005 Mariné is responsible for the art direction of the exquisite design of the C International Photo Magazine, undoubtedly the most prestigious photographic art magazine in the world published by IvoryPress, London.

Many musicians have requested Mariné's input in the creation of their album covers: Bruce Springsteen, Immaculate Fools, The Psychedelic Furs, Andrés Calamaro, Los Rodríguez, Brian Eno, Kevin Ayers, Siniestro Total, Michel Camilo and Tomatito to name just a few.

His projects for film include iconic posters for All About My Mother by Pedro Almodóvar, The Day of the Beast by Alex de la Iglesia, and Tierra by Julio Médem. This connection with cinema continues with designs for film festivals such as Zinebi International Festival of Documentary and Short Films of Bilbao (Spain), where Mariné's poster was awarded the New York Art Directors Club Award for 2000.

In the El Greco 1900 exhibition organised by the SEACEX (State Corporation for Spanish Cultural Action Abroad) with paintings from the archives of the Museo de El Greco in Toledo, Spain, Mariné achieves a global vision of exhibition design, architecture, illumination, graphics and catalogue.

Mariné's pictorial work has been the subject of solo exhibitions in Tokyo, New York, Milan, Venice, Bologna, Madrid and Ibiza, and also forms a part of many collective shows. The owner of an Expressionist and chromatic stroke, some of his images are an essential component of various brand identities.

© 2019. All images are copyrighted © by Oscar Mariné. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only.


Posters

Absolut Mariné

Absolut Mariné













































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