Fritz Gottschalk (1937) is an internationally renowned Swiss-Canadian graphic designer, and a pioneer of Canadian graphic design.
During the early 1950s he attended the Kunstgewerbeschule Zürich (School of Arts and Crafts), and the AGS—Allgemeine Gewerbeschule (School of Design) in Basel, studying under Armin Hofmann and Emil Ruder who took only two students per year. From 1954 to 1958 he was apprenticed as a typographer at the Orell Füssli Art Institute, a leading Zurich printing and publishing house.
In 1959 he moved to Paris and started working as a freelance graphic designer. Two years later he relocated to London working there for three years. In 1963 he immigrated to Canada and worked at Paul Arthur & Associates—a pioneering Canadian design agency—designing the Expo 67 sign system.
In 1966 he established Gottschalk+Ash Ltd. in Montreal in partnership with Stuart Ash, a prominent Canadian designer who also worked at Paul Arthur & Associates. It quickly became one of the world’s top design firms rivaling with Pentagram, Total Design, and Unimark International.
Gottschalk+Ash immediately started to serve major clients and soon opened new offices. In 1972 Stuart Ash opened G+A Toronto, where he worked for the rest of his career. In 1976 Gottschalk was appointed Head of the Olympic Commission’s Design Office collaborating with Georges Huel and Pierre-Yves Pelletier on the outstanding identity of the Montreal 1976 Olympic Games. The same year G+A New York City was founded in collaboration with Ken Carbone and Leslie Smolan (today Carbone Smolan Agency). In 1978 he left Canada the year later he established G+A Zurich, where he still works. In 1982 he also opened G+A Milan working in collaboration with Walter Ballmer until 1989.
He has been Head of the Visual Communication Department of the ZHdK – Züricher Hochschule der Künste (Zurich University of the Arts) in 1980-82. From 1983 to 1989 he acted as a faculty member of the Kent Summer Graphic Design Workshop in Rapperswil. He also lectured at the Kent State University, Ohio State University, Washington University, and Yale University.
Member of AGI (Alliance Graphique Internationale) since 1975, he acted as its Secretary-Treasurer from 1985 to 1991. Member of the board of directors of Graphis from 1990 to 2000. Member of the Connix Museum’s board of trustees since 1991.
During the early 1960s, he received three Awards of Excellence from the Swiss Department of Interior. In 2008 he received the Lifetime Achievement Award from the Canadian Society of Graphic Designers.
© 2019. All content on this blog is protected by international copyright laws All images are copyrighted © by Fritz Gottschalk and/or Gottschalk+Ash Ltd. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
During the early 1950s he attended the Kunstgewerbeschule Zürich (School of Arts and Crafts), and the AGS—Allgemeine Gewerbeschule (School of Design) in Basel, studying under Armin Hofmann and Emil Ruder who took only two students per year. From 1954 to 1958 he was apprenticed as a typographer at the Orell Füssli Art Institute, a leading Zurich printing and publishing house.
In 1959 he moved to Paris and started working as a freelance graphic designer. Two years later he relocated to London working there for three years. In 1963 he immigrated to Canada and worked at Paul Arthur & Associates—a pioneering Canadian design agency—designing the Expo 67 sign system.
In 1966 he established Gottschalk+Ash Ltd. in Montreal in partnership with Stuart Ash, a prominent Canadian designer who also worked at Paul Arthur & Associates. It quickly became one of the world’s top design firms rivaling with Pentagram, Total Design, and Unimark International.
Gottschalk+Ash immediately started to serve major clients and soon opened new offices. In 1972 Stuart Ash opened G+A Toronto, where he worked for the rest of his career. In 1976 Gottschalk was appointed Head of the Olympic Commission’s Design Office collaborating with Georges Huel and Pierre-Yves Pelletier on the outstanding identity of the Montreal 1976 Olympic Games. The same year G+A New York City was founded in collaboration with Ken Carbone and Leslie Smolan (today Carbone Smolan Agency). In 1978 he left Canada the year later he established G+A Zurich, where he still works. In 1982 he also opened G+A Milan working in collaboration with Walter Ballmer until 1989.
He has been Head of the Visual Communication Department of the ZHdK – Züricher Hochschule der Künste (Zurich University of the Arts) in 1980-82. From 1983 to 1989 he acted as a faculty member of the Kent Summer Graphic Design Workshop in Rapperswil. He also lectured at the Kent State University, Ohio State University, Washington University, and Yale University.
Member of AGI (Alliance Graphique Internationale) since 1975, he acted as its Secretary-Treasurer from 1985 to 1991. Member of the board of directors of Graphis from 1990 to 2000. Member of the Connix Museum’s board of trustees since 1991.
During the early 1960s, he received three Awards of Excellence from the Swiss Department of Interior. In 2008 he received the Lifetime Achievement Award from the Canadian Society of Graphic Designers.
© 2019. All content on this blog is protected by international copyright laws All images are copyrighted © by Fritz Gottschalk and/or Gottschalk+Ash Ltd. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
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| Mr. Fritz Gottschalk |
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| 1963, Canadian Council on Urban and Regional Research |
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| 1967, Classic Cases in History and Medicine |
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| 1967, Reginald Bennet Ltd. Trademark |
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| the 1967 Canadian Centennial logo |
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| 1968, Charles Darwin Brochure Cover |
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| 1968, Survey Sondage Brochure Cover |
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| 1969, Bill Bantey & Associates Trademark |
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| 1970, Graphis, n.148 Magazine Cover |
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| 1970, Royal Bank of Canada Identity |
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| Royal Bank of Canada Visual Identity Standards Manual |
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| 1970, The Canada Council Annual report |
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| 1972, Canada Celebrative Stamps |
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| 1972, Killman program |
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| 1972, Theatre Centre National des Arts Poster |
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| 1973, Claude Neon Limited, Brand Identity |
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| 1973, Claude Neon Limited, Brand Identity |
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| 1979, Typografie mit Letraset |
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| 1979, Typografie mit Letraset |
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| 1980, Verkehrsverein Zürich Mark |
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| 1985, Confederation Helvetica Swiss Passport |
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| 1985, Confederation Helvetica Swiss Passport |
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| 1991, American Airlines Arena, Miami |
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| 1991, American Airlines Arena, Miami |
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| 2013, Achäologische Sammlung Poster |
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| 2013, Achäologische Sammlung Posters |
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| 2013, No Name Design Poster |
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| Coninx Museum, Zürich Exhibition Posters |
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| National Conversion to the Metric System |
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| National Conversion to the Metric System |
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| York Center Toronto, Brand Identity |
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| Coninx Museum |
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| Canada Post |
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| Enichem, Brand Identity |
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| Enichem, Brand Identity |
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| Ciba Chemicals Brand Identity |
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| Ciba Chemicals Brand Identity |
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| Coninx Museum, Zürich Exhibition Poster |
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| Coninx Museum, Zürich Exhibition Posters |
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| Gaxetta, ProLitteris, Swiss Copyright Society |
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| ProLitteris Brand Identity implementation |
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| The PATH map and info booklet |
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