Jaemin Lee (1981) is a South Korean designer, art director and founder of agency Studio Fnt, whose confident appropriation of retro motifs simultaneously recalls a bygone era of design, and through his novel compositions, allows him to produce striking, modern work.
Jaemin makes ready use of iconic visual elements he recalls being fascinated with as a child in the 1980s, including “gradation, 3D and neon logos, surreal images, retro-futurism, the very first computer graphic and its rough polygons”, he says.
His repeated work for Seoul Record Fair has resulted in a very distinct and recognisable identity. The posters, printed matter and merchandise form a series year-by-year, each time employing the same geometric record design in new, eye-catching compositions.
Jaemin attracts a lot of briefs designing identities and posters for film festivals, music fairs and exhibitions, requiring him to succinctly extrapolate the overall themes present in the works being showcased. Point-Line-Plane-TV for example contains a dot matrix in muted hues of purple and pink which seem to oscillate, differing in size and organised overlapping on white space.
Type and geometry feature heavily. For New Shelters and Refuge Form he created four posters utilising elongated, skewed light-weight type which collide on a background of vibrant block colour. “Text, or typography, can be altered to be as clear, or as unclear as you wish…I am interested in the vagueness and impreciseness between text and image,” he explains.
© 2020. All content on this blog is protected by international copyright laws All images are copyrighted © by Jaemin Lee or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
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| elope! elope! people CD 2006 |
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| Hourmelts Twenties: Love CD, 2007 |
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| Mediator Between Heaven and Earth, Shaman Exhibition identity, 2011 |
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| Megabox Branding, 2011 |
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| Round & Round Vol. 5 Measuring Noise Concert poster, 2011 |
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| Korean Furniture, Sensuality of Lines Exhibition identity, 2012 |
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| JTBC Tomorrow Poster, 2013 |
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| Braun system Poster, 2013 |
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| MILK LAB Branding, 2014 |
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| New Normal, artworks for the 1st issue of LITTOR, a bimonthly literary Magazine book cover, 2016 |
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| New Normal, artworks for the 1st issue of LITTOR, a bimonthly literary Magazine book cover, 2016 |
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| 10 Years of Korean Public Design: Directions and Values Exhibition identity, 2017 |
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| HDC and IPARK Branding, 2017 |
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| Jay Park × Kirin, City Breeze 7 inch vinyl, cassette tape, 2017 |
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| Mild High Club: 2017 Live in Seoul Poster, ticket, souvenir, 2017 |
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| Sunny Buddy Market Poster, 2017 |
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| National Theater of Korea, Repertory Season 2017-2018 Poster, booklet |
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| Exhibition guide for Buk Seoul Museum of Art Booklet, 2018 |
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| Tastes of Summer 2018 Pop-up Restaurant poster |
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| 9 and the Numbers Many Minutes in Seoul 2019 |
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| 9 and the Numbers Treasure Island 12 inch vinyl, CD, digital single, poster, postcard, stage design, 2019 |
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| 9th Seoul Record Fair Festival Identity, 2019 |
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| DJ Soulscape Patterns for Words 12 inch vinyl, 2019 |
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| FELT-Cold Brewed Coffee Coffee packaging, 2019 |
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| Many Minutes in Seoul Trilogy 9 and the Numbers' Concert series Poster, 2019 |
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| National Theater of Korea Repertory Season 2019-20 Poster, 2019 |
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| Sunny Buddy Market Poster, 2019 |
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| Colors in the Air: tobo bag fair 2020 |
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| Dried Shine Muscat Grape Packaging design, 2020 |
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| Espionne (a.k.a. DJ Soulscape) Belif Music Treatment Series Vol. 11 2020 |
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| Hello nature Branding, 2020 |
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| Soyoung Heo Celebrate in Paradise CD, 2020 |
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| VIPS Premier Branding, 2020 |
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