Artist of the day: Artist of the Day, February 21, 2023: Tobias Hall, a British calligrapher, graphic designer, hand lettering artist (#1784)

Tuesday, February 21, 2023

Artist of the Day, February 21, 2023: Tobias Hall, a British calligrapher, graphic designer, hand lettering artist (#1784)

Hand lettering is an art that Tobias Hall has mastered to perfection. In the interview, you will find out Tobias’ path to becoming a letterer and hopefully apply some of his knowledge and advice to your own path.

Tobias Hall is a freelance illustrator, letterer, designer and mural artist working out of London. Some of Tobias’ most impressive work is his hand lettering and mural artwork for various brands and restaurants. Tobias is also Art Director at restaurant chain Zizzi.

The Art of Hand Lettering with Tobias Hall

How did you become an illustrator?
I graduated in 2010, and having initially worked in a bar for a few months while I took on projects for friends and family, I eventually got my lucky break when a restaurant chain called Zizzi got in touch and asked me to paint a mural for them. One project led to another, and before I knew it I was working in house with them, all the while adding to my portfolio and attracting further work from other clients.

How would you best describe your style of work?
Initially, I started out life as a conceptual illustrator, but my work now focuses heavily on lettering and typography, whether that be for murals, logos, print or whatever. My aim is to become very much a one-stop shop for all styles of lettering, rather than focusing on one particular style.

What advice would you give to people looking to pursue their dream career?
I guess for me it was just about creating good work and putting it in front of people. I had the attitude that I probably wasn’t going to ‘make it’ and as a result worked extra hard to try and make things happen. Also, one thing I’ve learnt is that if you don’t ask, you don’t get – I’ve been surprised at how much I’ve made happen just through asking.

What is the hardest lesson you have learnt?
Pricing of jobs is still a difficult one to judge, but nowadays I have myself an agent who handles all of that, which is good.

What piece of work are you most proud of?
I like the self-initiated ‘Thank You’ piece. The series of London drop caps I made for Great Little Place seemed to go down well with people too.

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