Fable is an award-winning design consultancy based in Singapore. Fable specializes in concept-driven ideas through brand identity, art direction, wayfinding, editorial, packaging, publishing and digital design. It’s no surprise they have recently won the prestigious British Design & Art Direction Award, especially given how mesmerizing their colorful, geometric and pattern based designs are!
Fable is strategy-centric and adhere to a creed that imbues clarity, purpose, and excellence in their work. Fable creative output, which includes compelling brand identities, custom typography, and persuasive campaigns, are extensions of strategic narratives and disciplined artistry.
Fable Type Foundry creates retail and custom typefaces for digital and print.
Fable is recognised at established international design competitions such as the prestigious British Design & Art Direction Awards (“D&AD”) , Art Directors Club, and the Tokyo Type Directors Club. They have also served on the jury panel of D&AD Awards, Adfest, ASPaC, and more.
Fable believe in constructive dialogue and are frequent speakers at events and portfolio review sessions both locally and internationally, including D&AD, DesignSingapore, -ing Creatives, PechaKucha, etc.
Fable works have also been recognised at platforms such as Monocle, Asia Pacific Design, The Straits Times, It’s Nice That, AIGA Eye on Design, The Brand Identity, BP&O, and over hundreds of other features around the world.
© 2023. All content on this blog is protected by international copyright laws All images are copyrighted © by Fable or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
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| 289e, an underground art bar |
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| 289e, an underground art bar |
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Artdeshine (ADS) packaging
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Artdeshine (ADS)
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| CINEMA FOREVER, 32nd Singapore International Film Festival |
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| CINEMA FOREVER, 32nd Singapore International Film Festival |
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Deloitte identity
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DPM Tharman
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DPM Tharman
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| DTM (Direct To Masses) identity |
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| DTM (Direct To Masses) packaging |
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Geniebook Brand identity
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| Geniebook brand guide |
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Grab-HQ environmental desgn
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| Grab-HQ environmental desgn |
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| Grab-HQ, Neon Lights reception area |
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| Limited edition drinks by JUJU |
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| Lola’s Café |
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| Lola’s Café |
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| Luminor Financial Holdings Signage |
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Luminor Financial Holdings brand standards
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| Lunar New Year festivities and gifting, for Audemars Piguet |
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| Lunar New Year festivities and gifting, for Audemars Piguet |
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| Matchaya |
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| Matchaya |
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| Matchaya mark |
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| Moonlight Cinema - Billboard |
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Opulent Logo
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| Quincy Hotel |
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| Quincy Hotel |
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Say hola! book cover
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| Say hola! Inside spread |
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| VOGUE Singapore |
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| VOGUE Singapore |
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