Osmond Tshuma is a Zimbabwean award-winning artist, designer, art director, typographer and curator who specializes in African-inspired themes. He developed the visual language of the Leaders: Africa program that appeared in every public-facing aspect of it, from the program logo, to the swag and to the banners on the walls throughout the space. Get to know the young man who is transforming African design, one pattern at a time.
We went to Johannesburg to bring together the second class of Obama Foundation Africa Leaders, hailing from 45 countries across the African continent. In just a week, they forged new relationships, developed new skills, and left committed to change the future of their continent together. And they did it all in a dynamic and energetic space that was transformed by young graphic designer Osmond Tshuma.
Osmond Tshuma has had projects published in both Singapore, USA and the United Kingdom. His work challenges conventional approaches by acting as a call to the decolonization of Eurocentrism in graphic design and media, plus as an ode to the beauty in celebrating African culture, heritage, and belonging.
Before starting his graduate degree, he was co-founder of the Johannesburg-based outfit Mam’gobozi Design Factory. He’s won several awards for his cutting-edge designs.
Osmond Tshuma draws on African aesthetics and iconography to create work for an impressive client list, including BMW, McDonalds, the South African Broadcasting Corporation, the Africa Centre U.K., and the Apartheid Museum.
© 2025. All content on this blog is protected by international copyright laws All images are copyrighted © by Osmond Tshuma or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
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| Osmond Tshuma |
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| African Film & Art Festival 2023 Branding |
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| African Film & Art Festival 2023 Branding |
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| KWA MAI MAI Signage Design |
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| KWA MAI MAI Wayfinding |
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| KWA MAI MAI Mural |
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| Brand identity |
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| Brand identity |
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| Brand identity, mark |
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| Brand identity |
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| Think Creative Africa rebrand |
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| Think Creative Africa rebrand |
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| Ukhamba Beerworx rebrand |
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| Ukhamba Beerworx rebrand |
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| Ukhamba Beerworx rebrand, packaging |
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| Umhlobo Wenene Fm, rebrand |
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| Branding |
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| Branding |
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| Branding |
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| Branding |
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| Poster |
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| Mind Map poster |
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| Branding |
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| Signage |
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| Branding |
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| Signage |
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| Branding |
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| Branding |
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| The Mokoena Crest |
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| The Mokoena Crest |
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| The Mokoena packaging |
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| Colonial Bastard Rhodes typeface |
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| Colonial Bastard Rhodes typeface |
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| WIP Typeface |
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