Paul Belford is a highly acclaimed British art director and graphic designer. He worked at Abbott Mead Vickers BBDO (AMV BBDO), one of the UK's most prestigious ad agencies, where he rose to become a senior creative figure. He later founded his own studio, Paul Belford Ltd, working across branding, advertising, and editorial design.
Belford is known for a disciplined, idea-led approach stripping work back to its essential concept. His aesthetict ends toward bold simplicity: strong typography, intelligent use of negative space, and the avoidance of decoration for its own sake. He has often spoken about the importance of craft and restraint. His advertising work includes campaigns for major brands across consumer goods, financial services, and cultural institutions. He is particularly celebrated for print and poster work, where his conceptual clarity shines. Campaigns often use clever wit
Belford is one of the most awarded art directors in D&AD history, having won numerous D&AD Pencils. He has also served on D&AD juries and is a respected voice in the industry on the value of craft in creative work. He is considered a standard-bearer for the tradition of idea-first, craft-conscious British advertising and design. His work is frequently cited in design education as exemplary of how simplicity and intelligence can coexist
© 2026. All content on this blog is protected by international copyright laws All images are copyrighted © by Paul Belford or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
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| Paul Belford |
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| Do Not Underestimate the Power of PlayStation, 1995-96 |
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| Typefaces you won't recognise (No. 1) 2002 |
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| Lightbulb, Client: The Economist, 2005 |
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| Promotional poster from a design lecture campaign, 2006 |
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| The Annual Client: Creative Review magazine, 2006 |
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| Corporate identity, 2012 |
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| Privacy International Prospectus, 2012 |
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| Musicians' Union Advertising Campaign (Jimmy Page) 2013 |
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| Musicians' Union Advertising Campaign (Billy Lunn), 2013 |
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Waddesdon Wine Packaging
(Client: Château Lafite and Château Mouton Rothschild) 2013 |
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| Infiniti Q50 Advertising, 2014 |
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| Beanworks Branding and Packaging, 2015 |
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| The Soap Co. Identity & Packaging, 2015 |
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| Branding and Packaging, 2017 |
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| Brand Identity, 2018 |
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| Revolt book cover, 2018 |
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| Memoryhouse (Vinyl Gatefold Inner Sleeve) 2020 |
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| Branding and Packaging, 2021 |
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| How to Stop a Recurring Dream, 2021 |
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| Calcio Storico, 2022 |
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| Calcio Storico (Photographic book identity), 2022 |
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| Branding and packaging, 2023 |
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| Brand Identity, 2023 |
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| Brand Identity, 2024 |
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| Centaur Robotics Brand Identity, 2025 |
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| Branding and Packaging, 2025 |
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| Branding and Packaging, 2025 |
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Spudos Branding and Packaging
specifically featuring the "Spud Dust" flavor sachets, 2025 |
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| Brand Identity, 2025 |
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