Studio Practica:
We are a graphic design studio located in Barcelona. We are specialized in the design of unique visual identities consistent with the nature of each project and we avoid repeating formulas. We ensure that each project communicates its essence in a simple, honest and direct way.
We are Nicole Luli Weill, Founder; Steven Weill, Albert Porta and Carlos Bermúdez, partners. We have been working together since 2016. In 2018 we co-founded the Practical study, dissolved at the beginning of 2024, and now we have created Principle. That it is nothing more than a new beginning to continue doing everything we believe in.
We’ve worked with tech’s top marketing teams, hypergrowth startups and the executive suites behind prestigious organizations. We’ve led campaigns, scaled companies, and built systems that keep both culture and performance thriving long-term.
Our work helps founder-led startups scale, global enterprises realign, and brands of all sizes connect vision to outcomes.
© 2026. All content on this blog is protected by international copyright laws All images are copyrighted © by Studio Practica or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
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| Nicole Luli Weill, Founder; Steven Weill, Albert Porta, Carlos Bermúdez |
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| Canela Fina Brand Identity, 2018 |
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| 45a Festa de la Verema d'Alella, 2019 |
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| 45a Festa de la Verema d'Alella, 2019 |
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| 45a Festa de la Verema d'Alella, 2019 |
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| Sant Francesc, a boutique hotel, 2019 |
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| Sant Francesc, a boutique hotel, 2019 |
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| Sant Francesc, a boutique hotel, 2019 |
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| Irvington Theater, 2020 |
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| Irvington Theater, 2020 |
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| ZETAK Arbizu Type Specimen, 2020 |
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| ZETAK Arbizu Type Specimen, 2020 |
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| ZETAK Arbizu Type Specimen, 2020 |
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| Ai Mareta, 2021 |
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| Celler 9+, 2021 |
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| Celler 9+, 2021 |
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| Celler 9+, 2021 |
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Houseplant:
a cannabis brand extensive branding and structural packaging redesign, 2022 |
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Houseplant:
a cannabis brand extensive branding and structural packaging redesign, 2022 |
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Houseplant:
a cannabis brand extensive branding and structural packaging redesign, 2022 |
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Houseplant:
a cannabis brand extensive branding and structural packaging redesign, 2022 |
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Houseplant:
a cannabis brand extensive branding and structural packaging redesign, 2022 |
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| Tropic Gallery, an online concept store, 2022 |
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| Tropic Gallery, an online concept store, 2022 |
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| Tropic Gallery, an online concept store, 2022 |
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| Tropic Gallery, an online concept store, 2022 |
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| Continuing the story of Bar Menu by Otra Cosa, 2023 |
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| Go Human Visual Identity & Packaging Design, 2023 |
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| Go Human Visual Identity & Packaging Design, 2023 |
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| Grup Confiteria, the hospitality group, 2023 |
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| Celler 9+ vermouth, Wine label design, 2023 |
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