Haddon Hubbard "Sunny" Sundblom (1899 –1976) was an American artist of Finnish and Swedish descent and best known for the images of Santa Claus he created for The Coca-Cola Company. He used his own image for the famous Santa.
Haddon Sundblom was born in Muskegon, Michigan. He studied at the American Academy of Art. He is best remembered for his advertising work, specifically the Santa Claus advertisement. It was he who drew Santa Claus in a red suit during the twenties and he painted for The Coca-Cola Company starting in 1931. Sundblom's Claus firmly established the larger-than-life, grandfatherly Claus as a key figure in American Christmas imagery. So popular were Sundblom's images of Claus (Sundblom's images are used by Coca-Cola to this day) that he is often credited as having created the modern image of Santa Claus.
According to the Coca-Cola company: "For inspiration, Sundblom turned to Clement Clarke Moore's 1822 poem "A Visit From St. Nicholas" (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human. For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa – an interpretation that today lives on in the minds of people of all ages, all over the world."
In 1942 Sundblom also created Coke's mascot Sprite Boy, who appeared in print ads during the 1940s and 1950s.
Sundblom is recognized as a major influence on many well-known pin-up artists, such as Harold W. McCauley, Gil Elvgren, Edward Runci, Joyce Ballantyne, Art Frahm, and Harry Ekman. In the mid-1930s, he began to paint pin-ups and glamour pieces for calendars. Sundblom's last assignment, in 1972, was a cover painting for Playboy's Christmas issue which included a short bio with his photo.
© 2019. All content on this blog is protected by international copyright laws All images are copyrighted © by Haddon Sundblom or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
Haddon Sundblom was born in Muskegon, Michigan. He studied at the American Academy of Art. He is best remembered for his advertising work, specifically the Santa Claus advertisement. It was he who drew Santa Claus in a red suit during the twenties and he painted for The Coca-Cola Company starting in 1931. Sundblom's Claus firmly established the larger-than-life, grandfatherly Claus as a key figure in American Christmas imagery. So popular were Sundblom's images of Claus (Sundblom's images are used by Coca-Cola to this day) that he is often credited as having created the modern image of Santa Claus.
According to the Coca-Cola company: "For inspiration, Sundblom turned to Clement Clarke Moore's 1822 poem "A Visit From St. Nicholas" (commonly called "'Twas the Night Before Christmas"). Moore's description of St. Nick led to an image of Santa that was warm, friendly, pleasantly plump and human. For the next 33 years, Sundblom painted portraits of Santa that helped to create the modern image of Santa – an interpretation that today lives on in the minds of people of all ages, all over the world."
In 1942 Sundblom also created Coke's mascot Sprite Boy, who appeared in print ads during the 1940s and 1950s.
Sundblom is recognized as a major influence on many well-known pin-up artists, such as Harold W. McCauley, Gil Elvgren, Edward Runci, Joyce Ballantyne, Art Frahm, and Harry Ekman. In the mid-1930s, he began to paint pin-ups and glamour pieces for calendars. Sundblom's last assignment, in 1972, was a cover painting for Playboy's Christmas issue which included a short bio with his photo.
© 2019. All content on this blog is protected by international copyright laws All images are copyrighted © by Haddon Sundblom or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
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| Mr. Haddon Sundblom |
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