Marcello Minale (1938 – 2000) was a world-renowned Italian graphic designer, writer, and a former international oarsman.
Marcello Minale was born into an Italian naval family in Tripoli, the son of a colonial administrator and former naval captain who became a local city mayor in Aziziya, Libya. After studying art and architecture at the Technical Institute of Naples, Minale won his first assignments for an architectural magazine in Milan and for a Scandinavian company in charge of interior design and graphic design in Rome.
Minale worked briefly for the Young & Rubicam advertising agency in Rome before moving to Finland in 1961 to be part of the golden age of Scandinavian design working firstly as a designer for Taucker and then as Art director for Mackkinointi Uiherjuuri – both Finnish advertising agencies.
In 1962, Minale came to Britain to work as a designer in London, again for Young & Rubicam and met his future partner Brian Tattersfield. Two years later, the duo formed Minale Tattersfield during a period that coincided with a new generation of young London design firms including Wolff Olins and Fletcher/Forbes/Gill. These fledgling firms were jettisoning the old commercial-artist tradition in favor of a more simple and pared-down style of visual communication much influenced by Bill Bernbach in New York.
Minale made sure his fledgling design firm got noticed. The firm even introduced its own corporate logo – the "Scribble", a loose, free-form, pencil-drawn counterblast to the formal graphic conventions of the time. With Tattersfield the quieter foil to Minale's exuberant frontman, the partnership swiftly prospered. Its client list grew to include: Thames TV, Kodak, London Transport, British Airports Authority, Nestle, Harrods, NatWest, Armani, Premier League, Eurostar, Imperial War Museum, International Cricket Council, Sydney Olympics and many more.
Design establishment contribution
Minale contributed widely to the British design community, helping to launch and fund Blueprint, and over the years became a mentor to many young designers. A favorite phrase of his was “keep moving”, and his energy, thoughtfulness, and generosity of spirit inspired many who worked with him. Minale was President of D&AD between 1981–2 and a Fellow of the Chartered Society of Designers.
Minale Tattersfield has received more than 300 international awards for design creativity and design effectiveness. They include 13 Silver awards from the D&AD – the prestigious President's Award for outstanding contribution to British Design, and 3 Gold awards from Art Directors Club of New York.
Away from design, Minale's two great passions were his family and his rowing.
© 2020. All content on this blog is protected by international copyright laws All images are copyrighted © by Marcello Minale or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
Marcello Minale was born into an Italian naval family in Tripoli, the son of a colonial administrator and former naval captain who became a local city mayor in Aziziya, Libya. After studying art and architecture at the Technical Institute of Naples, Minale won his first assignments for an architectural magazine in Milan and for a Scandinavian company in charge of interior design and graphic design in Rome.
Minale worked briefly for the Young & Rubicam advertising agency in Rome before moving to Finland in 1961 to be part of the golden age of Scandinavian design working firstly as a designer for Taucker and then as Art director for Mackkinointi Uiherjuuri – both Finnish advertising agencies.
In 1962, Minale came to Britain to work as a designer in London, again for Young & Rubicam and met his future partner Brian Tattersfield. Two years later, the duo formed Minale Tattersfield during a period that coincided with a new generation of young London design firms including Wolff Olins and Fletcher/Forbes/Gill. These fledgling firms were jettisoning the old commercial-artist tradition in favor of a more simple and pared-down style of visual communication much influenced by Bill Bernbach in New York.
Minale made sure his fledgling design firm got noticed. The firm even introduced its own corporate logo – the "Scribble", a loose, free-form, pencil-drawn counterblast to the formal graphic conventions of the time. With Tattersfield the quieter foil to Minale's exuberant frontman, the partnership swiftly prospered. Its client list grew to include: Thames TV, Kodak, London Transport, British Airports Authority, Nestle, Harrods, NatWest, Armani, Premier League, Eurostar, Imperial War Museum, International Cricket Council, Sydney Olympics and many more.
Design establishment contribution
Minale contributed widely to the British design community, helping to launch and fund Blueprint, and over the years became a mentor to many young designers. A favorite phrase of his was “keep moving”, and his energy, thoughtfulness, and generosity of spirit inspired many who worked with him. Minale was President of D&AD between 1981–2 and a Fellow of the Chartered Society of Designers.
Minale Tattersfield has received more than 300 international awards for design creativity and design effectiveness. They include 13 Silver awards from the D&AD – the prestigious President's Award for outstanding contribution to British Design, and 3 Gold awards from Art Directors Club of New York.
Away from design, Minale's two great passions were his family and his rowing.
© 2020. All content on this blog is protected by international copyright laws All images are copyrighted © by Marcello Minale or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
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