Artist of the day: Artist of the day, April 21, 2020: Ruth Kedar, a hands-on designer, art director, creative director, mentor (#974)

Tuesday, April 21, 2020

Artist of the day, April 21, 2020: Ruth Kedar, a hands-on designer, art director, creative director, mentor (#974)

Ruth Kedar (1955) is a multidisciplinary designer with extensive knowledge of the many facets of the creative process, integrating new avenues of thought and a sophisticated aesthetic sense to develop innovative solutions that successfully solve complex business issues while delivering consistently branded user experiences. She is best known for designing the Google logo that was displayed from May 31, 1999, to September 1, 2015; Larry Page and Sergey Brin were looking at designers to design their logo and website and Kedar was asked to present them with some preliminary design ideas. They liked her approach and design style and she was hired to design both. The design was accepted due to its playful design, the customized Catull typeface, and unique visual expression.

Born in Campinas, São Paulo, Brazil, she moved to Israel where she received a degree in Architecture from the Technion - Israel Institute of Technology. She moved to the US to attend the Stanford University Master's Program in Design.

Her master's thesis was on playing card design, and she was commissioned by Adobe Systems to be one of the designers of the Adobe Deck, a promotional deck of playing cards produced in 1988. She went on to design the award-winning Analog Deck and Duolog Deck.

She was a visiting art professor at the Stanford Art Department from 1988 to 1999. It was while at Stanford that she was commissioned to design the Google logo.

Kedar is one of the founders of Art.Net. She has been awarded several design awards and her artwork has been shown internationally.

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