Ludwig Hohlwein (1874-1949) was a German poster artist, a pioneer of the Sachplakat style. He trained and practiced as an architect in Munich until 1911, when he moved to Berlin and switched to poster design.
Hohlwein was born in Germany, though he and his work are associated with Munich and Bavaria in southern Germany. There were two schools of "Gebrauchsgrafik" in Germany at the time, North and South. Hohlwein's high tonal contrasts and a network of interlocking shapes made his work instantly recognizable.
He travelled to the United States in the 1920s to conduct commercial work. A large portion of his work dates to 1912-1925. His style usually consists of sharply defined forms, bright colors, a good portion of humor and textured patterns. By 1925, he had already designed 3000 different advertisements.
During World War II, he was a member of the Nazi party and worked closely with Joseph Goebbels and The Ministry of Propaganda and Enlightenment. And as an ardent nationalist, indicated by his work for the government during both World Wars, he urged other artist to join the effort when Hitler came to power in 1933.
Poster historian Alain Weill comments that "Hohlwein was the most prolific and brilliant German posterist of the 20th century... Beginning with his first efforts, Hohlwein found his style with disconcerting facility. It would vary little for the next forty years. The drawing was perfect from the start, nothing seemed alien to him, and in any case, nothing posed a problem for him. His figures are full of touches of color and a play of light and shade that brings them out of their background and gives them substance"
© 2020. All content on this blog is protected by international copyright laws All images are copyrighted © by Ludwig Hohlwein or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
 |
| Mr. Ludwig Hohlwein |
 |
| F. Hirschberg & Co. München 1905 |
 |
| Pfaff Nähmaschine (Pfaff sewing machine) 1907 |
 |
| Vereinigte Druckereien und Kunstanstalter, Munchen (United Printing Works and Art Institute, Munich) 1908 |
 |
| Carl Stiller Jr. Schuhe 1909 |
 |
| Damenconfectionhaus, Mayer Sundheimer 1909 |
 |
| Max Zechbauer. K. Hofl 1909 |
 |
| Wilhelm Mozer 1909 |
 |
| Menterschwaige-Geiselgasteig 1910 |
 |
| Starnberger-See 1910 |
 |
| Herr Sching Keramische Werkstätten (Mr. Sching ceramic workshops) 1910 |
 |
| Richard Strauss-Woche’ Festival poster, 1910 |
 |
| Hermann Scherrer, Breechesmaker Sporting-Tailor, 1911 |
 |
| Audi Automobil-Werke 1912 |
 |
| Wolff & Co. 1912 |
 |
| Besuchet den tiergarten (Visitez le zoo), 1912 |
 |
| Munich Zoo, leopard and panther poster, 1912 |
 |
| Kaffee Hag 1913 |
 |
| Verband der Deutschen Typographischen Gesellschaften (Association of the German Typographic Societies), 1913 |
 |
| Schiess-Dusseldorf 1913 |
 |
| Alles Kauft im Kaufhaus Oberpollinger Munchen (Everything is bought in the Oberpollinger department store in Munich) 1914 |
 |
| Greiner & Pfeiffer Stuttgart, 1914 |
 |
| Zoologischer Garten: Sommerfest (Zoological garden-Summer festival), 1914 |
 |
| Volksspende für die Deutschen Kriegs und Zivil Gefangenen (Public donation for the German war and civil prisoners), 1918 |
 |
| Berliner Illustrirte Zeitung 1919 |
 |
| Kehl Menswear 1920 |
 |
| Mauersäge (Masonry saw), 1925 |
 |
| Rheinzauber (Rhine magic), 1929 |
 |
| Und Du? (And you?), 1929 |
 |
| Hofer Löwenbräu - Bock 1930 |
 |
| Kathreiner Weine (Kathreiner wines), 1930 |
 |
| 4 Billige Lloyd - Mittelmeer-Fahrten (4 Cheap Lloyd Mediterranean trips), 1932 |
 |
| Pelikan Füllhalter (Stylo plume), 1935 |
 |
| Winter in Germany tourist poster, 1935 |
 |
| 4th Olympic Winter Games Germany, 1936 |
 |
| Ausstellung- Das Pferd in der Kunst 1936 |
No comments:
Post a Comment