Todd Radom (1964) is an independent graphic designer specializing in branding for professional sports franchises and events. Todd’s work includes the official logos for Super Bowl XXXVIII and the 2009 NBA All Star Game, as well as the graphic identities for Major League Baseball’s Washington Nationals and Los Angeles Angels. Among the leading designers in the professional sports industry, his quarter century of work with the NFL, NBA, and Major League Baseball have resulted in some of the most familiar icons of our popular culture.
Born in New York City, Todd is a fourth-generation working artist. He has been inspired and intrigued by the iconography and visual culture of American sports, particularly baseball, since childhood. A series of his baseball ephemera themed illustrations was publicly exhibited in 1979, when he was only 15.
Todd attended the School of Visual Arts and received a BFA in Graphic Design, graduating in 1986. He set off on his own independent professional path in 1990 and has never looked back. In addition to his sports branding work, he continues to work on a range of projects, from poster and book jacket design to apparel design and corporate identity.
Todd is regarded as an expert on graphic design for professional sports, the aesthetics of baseball, and the dynamics of brand loyalty between consumers and professional sports franchises. He regularly speaks to design groups, professional conferences, and to colleges about his work and creative career. He has provided commentary about sports logos and branding for ESPN, National Public Radio, and the New York Times. In addition, he has been profiled or quoted in numerous publications including the Washington Post, Philadelphia Inquirer, Chicago Tribune, Sports Illustrated, The Athletic, and Sporting News. Radom is the author of “Winning Ugly: A Visual History of Baseball’s Most Unique Uniforms,” and co-author of “Fabric of the Game: The Stories Behind the NHL’s Names, Logos, and Uniforms.” In 2015, Todd served as co-curator of “The Sports Show” at the SVA Chelsea Gallery in New York, a sports-themed gallery exhibition of more than 140 works from 32 different artists, representing a range of creative disciplines.
© 2020. All content on this blog is protected by international copyright laws All images are copyrighted © by Todd Radom or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
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Mr. Todd Radom
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Los Angeles Angels
Identity, 2002
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Los Angeles Angels
Identity, 2002 |
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Los Angeles Angels
Identity, 2002 |
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World Baseball Classic
Identity, 2006
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World Baseball Classic
Identity, 2006 |
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World Baseball Classic
Identity, 2006 |
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MLB All-Star Game
2014
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MLB All-Star Game
2014 |
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MLB All-Star Game
2014 |
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New York Mets
NL Champions Identity, 2015
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Big 3
logo, 2016
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Big 3
2016 |
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MLB All-Star Game
2016
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MLB All-Star Game
2016 |
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Chicago White Sox
Premium Tickets, 2017
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Chicago White Sox
Premium Tickets, 2017 |
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Chicago White Sox
Premium Tickets, 2017 |
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Detroit Tigers
Season Tickets, 2018
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Detroit Tigers
Season Tickets, 2018 |
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New York Jets
Limited Edition Gameday Poster, 2019
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Fabric of the Game: The Stories Behind the
NHL’s Names Logos, and Uniforms, 2020
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Fabric of the Game: The Stories Behind the
NHL’s Names Logos, and Uniforms, 2020 |
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Wichita Wind Surge
Identity
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Wichita Wind Surge
Identity |
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| Legacy Illustration |
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| Legacy Illustration |
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| Legacy Illustration |
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| Legacy Illustration |
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