Artist of the day: Artist of the Day, february 24, 2021: Choi Jeong Hwa, a Korean artist and designer

Wednesday, February 24, 2021

Artist of the Day, february 24, 2021: Choi Jeong Hwa, a Korean artist and designer

Choi Jeong Hwa (1961) is one of the most well-known contemporary artists that hail from South Korea. He has handled several projects around Europe, as well as in Asia and has built a reputation for himself as one of the premier artists of his generation. Choi, as both a designer and artist, has worked across a range of disciplines including art, graphic design, industrial design as well as architecture.

Choi Jeong Hwa creates art from the most humble of materials, finding inspiration in soda bottles, shopping bags, and colorful plastic dishes from the 99-cent store. Inspired by the harmony and chaos of the urban environment, the artist, architect, and designer undermines the hierarchy of the museum by installing his pieces on the outside of buildings. He has created a 10-story installation made from 1,000 discarded doors, and decorated Seoul’s Olympic Stadium with garlands made from 2 million pieces of trash—transforming the building’s surface into a glittering jewel. In other pieces he explores ideas of artificiality and permanence through the use of plastic food and flowers. He declines to categorize his work, leaving the audience to define his pieces on a personal level. As his motto states: “My art is your heart.”

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