Joseph Binder (1898 -1972) was an Austrian graphic designer born in Vienna. He was trained as a lithographer and attended the Vienna School of Arts and Crafts, where he won numerous poster competitions, including one for the American Red Cross, thus bringing his reductive modernist design sense stateside. Alongside follow AIGA Medalist, German designer Lucian Bernhart, Binder helped introduce architect Ludwig Mies van der Rohe’s “Less is more” approach to young American designers, including AIGA Medalists Lester Beall and Paul Rand.
Upon graduation in 1924 he began his own studio, and in 1927 helped found Design Austria, to promote his country’s design work, which is still in operation today.
However, with an American profile and the unrest at home, emigrating to the United States seemed a logical next step. Soon after Binder settled in New York City in 1934, he won a competition sponsored by the nascent Museum of Modern Art, and continued his winning streak with posters for other American organizations, including the National Defense and the United Nations. In addition to his poster work he illustrated and design magazine covers for Graphis and Fortune.
In 1939 he designed and illustrated the iconic poster for the New York World’s Fair. Despite his AIGA Medalist status, that poster is one of only three entries in the AIGA Design Archives (the others are a 1947 illustration for Jantzen Sportswear and a 1952 poster for the Association of American Railroads). All three display his simplified color palette and abstracted geometric forms that make for clear and quick communication.
Binder gained official U.S. citizenship status in 1944, and in 1948 he became art director for the for the U.S. Navy. His recruitment posters hold their own against Montgomery Flagg’s and give a nod to A.M. Cassandra’s signature style.
During this time, he was also guest lecturer at the Chicago Art Institute and the Minneapolis School of Art, but he retied in 1960 to dedicate himself to painting. The abstract works he created during this period have been exhibited at the Museum of Modern Art and the Museum of Applied Art (MAK) in Vienna, among others. He died in 1972, and Design Austria continues to honor his legacy through (fittingly enough) an annual international design competition, the Joseph Binder Award.
© 2021. All content on this blog is protected by international copyright laws All images are copyrighted © by Joseph Binder or assignee. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
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| Mr. Joseph Binder |
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| Mr. Joseph Binder |
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1924 usik und Theaterfest: Der Stadt Wien
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| 1924, Meinl Kaffee |
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| 1926, poster artwork for Persil detergent |
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| 1930, Austria poster |
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1930, Orgie: Die neue Jyldis
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1930, OSTERRIKISK KONSTINDUSTRI UDSTALLNING
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1933, Österreichs Wiederaufbau Ausstellung Salzburg poster
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| 1934, Meinl Aprikose |
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| 1936, Fasching in Wien poster |
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| 1938, Cover of Fortune Magazine |
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| 1939, New York World's fair poster |
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| 1941, Air Corps U.S. Army |
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| 1941, Design and illustration for the recruitment effort during WW II |
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1942, US Government Printing Office
Emphasizing the need for domestic production |
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| 1943, Hotel Futura |
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| 1943, The Men Who Planned Beyond Tomorrow |
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| 1944, Highball to Victory, Association of American Railroads |
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1947, JANTZEN
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1948, Chicago poster, United Airlines
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1948, You May Have It, You May Not Know It
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| 1950, Proudly you serve. - NAVY |
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| 1950s, Washington D.C. poster, United Airlines |
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| 1950s, New England poster, United Airlines |
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1950s, Southern California poster, Mission Santa Barbara, United Airlines
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1952, Answer the call
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1952, Essencial to Industry ... Vital to Defence
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1952, Highball to Victory
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| 1952, Since this time yesterday ... |
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1952, The Most Important Wheels in America, Association of American Railroads
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| 1954, Answer the call, Red cross lithograph |
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| 1957, New York poster, United Airlines |
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1957, Pacific Northwest poster, United Airlines
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1957, San Francisco poster, United Airlines
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| 1960s, Colorado poster, United Airlines |
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Save waste paper - it is a "Weapon of War"
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| When Apathy is marked |
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