Artist of the day: Artist of the Day, November 11, 2021: Roberto Pezzetta, an Italian industrial designer (#1415)

Thursday, November 11, 2021

Artist of the Day, November 11, 2021: Roberto Pezzetta, an Italian industrial designer (#1415)

Roberto Pezzetta (1946) is an Italian artist and industrial designer. He started his Product Design activity in 1969 at Zoppas Elettrodomestici, where he helped in creating the inside team of Industrial Design. In the second half of the 1970s, after a short experience as chief of Design at Nordica, he returned to Zanussi and its electric appliances where he became in charge of the Industrial Design Center from 1982. In 1984 the Zanussi company merged with the Electrolux Group and the Zanussi Industrial Design Center became one of the three major Design Centers that Electrolux had around the world. Roberto Pezzetta’s professional career was indissolubly tied to that of the big multinational company he was working for; the phases of this career were countless and Zanussi Design became tied to Pezzetta's name for more than twenty years. What made him non typical and far from the current Design Management definition within Zanussi Electrolux was the fact that he had a mark all of his own which made his works stand out, as well as his personal commitment in the designing of products.

From January 2002 he became Creative Director for the Design of Electrolux Group, with the title of Vice President Design. In 2005, having reached the retirement age, he left this position and is now an Industrial Design Consultant. In June 2016 he has been rewarded "Compasso d'Oro Career Award"; the enthusiasm for his job and the belief that a designer’s professionalism gets energy from experiences born in various fields, have always pushed him to approach different fields in the application of Industrial Design. In fact, he co-operates with many companies and shows, facing themes about Industrial Design on a 360° radius, he is fascinated by the world of communication and his projects don't stop at the technical formal solution, but push further to the research of the object that can express itself with character, liking and a lot of irony.. In October 2003, an exhibition titled "La Fabbrica e...i Sogni" was dedicated to him in Oderzo, it not only summarized the work done for Zanussi Electrolux within the period of time from 1982 until 2002 when he was directly in charge of the Design Center, but it was dedicated to works he had done for many other companies over the years.

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