Lindon Leader is a highly regarded American graphic designer. A recipient of more than 30 prestigious design awards worldwide, he studied at Stanford University and Art Center College of Design. Leader’s designs have been featured in various international publications. His work has also appeared in the permanent collections of the Smithsonian Institution. He is also a well-established lecturer on corporate identity and brand management.
Lindon Leader is most known for his work designing the FedEx logo with the identifiable arrow as a counter created by the E and X. Designed in 1994 while working as senior design director in the San Francisco office of Landor Associates, a global brand consultancy known for executing strategy through design.
FedEx logo is often credited as one of the greatest and most popular logos ever designed, recently cited by Rolling Stone Magazine as one of the 10 best American identities in the last 40 years.
Leader has worked for some of the leading branding firms in the world, including Landor Associates, Addison, and Bass/Yager & Associates. In his illustrious career, Leader has supervised corporate identity programs for CIGNA, Dun & Bradstreet, Technicolor, Ryder Systems, DoubleTree Hotels, Banco Bradesco, Hawaiian Airlines, Intelsat and Progress Energy. He also served as Design Coordinator for the Los Angeles Olympic Organizing Committee.
© 2020. All content on this blog is protected by international copyright laws All images are copyrighted © by Lindon Leader/Leader Creative. Apart from fair dealing for the purpose of private study, research, criticism or review as permitted under the Copyright Act, the use of any image from this site is prohibited unless prior written permission is obtained. All images used for illustrative purposes only
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Avery Office Products identity
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FedEx identity
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| DoubleTree Corporation identity |
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| CIGNA Corporation identity |
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| Hawaiian Air identity |
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| Hotel Hastings identity |
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Omni logotype
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| Park City |
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| Novariant GPS |
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| Ryder Systems Inc. identity |
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| Ryder Systems Inc. manual |
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| Technicolor, Inc. sign |
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| XoJet |
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| Women Ski Jumping USA |
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| 2008 Senior Games identity |
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| Chiron identity |
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| Fashion Park |
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Gary Dickey Photographer logo
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| Intelstat |
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| New Orleans Square |
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| Meridian identity |
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| PCMCIA express manual cover |
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| Seven College Alumnae Society |
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| The Ledges identity |
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| The MARC identity |
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| The Walt Disney Company millennium |
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| Axiomatic |
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| Banco Bradesco, S.A. identity |
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| Miners Club |
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| Park City Recreation |
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| Mavericks St Johns identity |
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| Mavericks mark |
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| povo.com |
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| Spotted Frog identity |
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Utah Library Association logo
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| Ticket Machine identity |
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| Teach Peace identity |
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Stoneridge mark
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| MGTV identity |
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| Niya Arabians identity |
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| Northridge logo |
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| Sentinel identity |
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| Silver Star identity |
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| Utah Library Association banners |
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