Tuesday, June 16, 2020

Artist of the day, June 16. 2020: Théo Ballmer, a Swiss graphic designer, photographer, and professor (#1022)

Théo Ballmer (1902-1965) was a Swiss graphic designer, photographer, and professor. He is best known for his Modernist poster designs which influenced the development of the International Typographic Style.

Auguste Théophile Ballmer was born in Basel. In the city, he trained as a draftsman and studied under Ernst Keller at the Zurich Kunstgewerbeschule. Ballmer began professional work as a designer for Hoffmann-La Roche in 1926. In his years at the company, Ballmer became acquainted with a number of avant-garde contemporaries, including Hannes Meyer.

In 1928, Ballmer enrolled in the Bauhaus, then under the direction of Meyer. At the school, he studied photography under Walter Peterhans. Ballmer left the Bauhaus in 1930, motivated by his left-leaning political beliefs. Ballmer is best known for his political poster designs, produced directly after his departure from the school. The works are characterized by their use of red and black linocut silhouettes and leftist messages.

In 1931, Ballmer joined the faculty of the Allgemeine Gewerbeschule Basel, where he taught photography and design. Ballmer remained associated with the school until his death in 1965. After 1930, Ballmer additionally worked for a number of corporate clients; among the work he produced in this capacity is the logo for the Basel municipal authority.

In the mid 1940s, Ballmer and his contemporary, Max Bill, pioneered a new style of graphic design characterized by the use of photography, sans serif typefaces, and logical arrangement of elements. The work produced by the two designers in this period proved foundational to the later emergence of the International Typographic Style.


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1918–30, font “Theo Ballmer”, dimensioned font type A

1920,  Kantonal Schützenfest Basel

1920-29, Hammer and sickle

1928-30, Movement, recording, work step, motion pictures

1928, Bureau Bale

1928, Büro (Office) (Poster for a Basel office design exhibition)

1928, logo studies on housing

1928, Neues Bauen (New Building)

1928, Norm (Poster for an exhibition of Swiss industrial design at
the Kunstgewerbemuseum Zürich)


1929, Light Bulb

1930 Chairs (double exposure); Der Stern (Star cookie)

1930-31, Spectacles and construction Still Life

1930-31, Ohne Titel

1930–32, brand designs for Bonbon Merz

1930–32, final artwork mark Bonbon Merz

1930, Logo A for Kaller, hat and men's fashion

1930, poster designs for Kallers, hat and men's fashion

1930, poster drafts, voting slogan - Against the birth constraint

1930, study of a crumpled newspaper (set of 10)

1930s Swiss Propaganda Election Poster

1936, 5000 Jahre Schrift

1939 letterhead, wallpaper Giger, Zurich

1939–40, envelope C6 5, Department of Education Basel-Stadt

1939–40, logo design variants, Basel City Department of Education


1939, logo designs for Giger wallpaper, Zurich

1953,  New Orleans Jazz festival



Posters

Posters

Poster

Posters

Poster

The New Typography poster

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