Friday, June 19, 2020

Artist of the day, June 19, 2020: Edwin Georgi, an American illustrator (#1025)

Edwin Georgi (1896-1964) was an American artist. He was best known for his dynamic pin-up illustrations, but surprisingly, based on his talent, he did not initially pursue art as a career.

A leader in the second wave of "pretty-girl" artists: more like pin-ups without actually being pin-ups. Largely self-taught, learning his way up in ad and art agencies.

His tyle ranged from simple, posteresque lines and colors to his more famous pointillist pieces with boldly directed light, a unique use of warm shadows, and sparkling colors.
Like Seurat, Edwin Georgi shunned the easy solution of using literal color, preferring the challenge of conducting an orchestra of colored points to play a symphony of dazzling luminosity.

He created ads for Webster Cigars, Woodbury, Ford Mercury, Crane paper, Yardley, The Italian Line. In-demand illustrator for Goldenbook Magazine, Fortune, Redbook, Woman's Home Companion, Cosmo, True, Esquire, Ladies' Home Journal, Saturday Evening Post, American Girl, Liberty.

Originally leaving Princeton with the ambitions of being a writer, Edwin Georgi wrote copy in an agency until persuaded that he would make a better painter. His depiction of sultry, sensual femininity, with a bewildering palette of pearlescent hues, created a powerful image in fifties America - and one of impeccable morality.

His quality of light was unique - the highlights burning with adjacent areas of pink and lilac. The reflected light he loved so much seemed to come from beneath, and scattered around the face giving an almost unearthly glow.


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Mr. Edwin Georgi

 Two days out. . . and out of Winter, 1930

 The Social Hour, 1950

 Redbook magazine illustration, 1955

Encounter on the Beach, 1956

Old Miguel's Girl  1956

 The Flashy Type  1958



A Conversation on the Hillside













Old Miguels Girl

Phillip Morris ad

Please go away

Portrait of a Woman

Reeves girls

Right now my life is complete





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