Tony Seiniger doesn't call himself an artist -- he prefers advertising designer. Still, in the 30 years he's been designing promotional posters for films, he's created some indelible images that resonate decades later. Remember the poster for Jaws? That was him.
At age 62, he now oversees a group of more than 20 young designers, and his studio has pumped out more than 1,500 posters. During those years, he's come up with some ground rules for what makes a poster great:
"First off, it should be different," he says. "It should be something nobody has seen before -- that'll get it attention. You have to be able to read it at about 35 or 40 miles per hour and digest it in three seconds... That's the challenge, to try get an hour-and-a-half or two hours of entertainment down into a simple graphic that you can read in three seconds."
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| Tony Seiniger |
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| They Only Kill Their Masters 1972 |
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Cahill U.S. Marshal 1973
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| The Girl From Petrovka 1974 |
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| The Black Windmill 1974 |
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| Phantom of the Paradise 1974 |
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| Janis 1974 |
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| California Split 1974 |
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| 99 and 44/100% Dead 1974 |
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| The Don Is Dead 1973 |
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| That Man Bolt 1973 |
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| Detroit 9000 1973 |
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| Jaws 1975 |
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| One Flew Over the Cuckoo's Nest 1975 |
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| Smokey and the Bandit 1977 |
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| Eyes of Laura Mars 1978 |
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| Moonraker 1979 |
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| Ferris Bueller's Day Off 1986 |
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| Dirty Dancing 1987 |
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| Moonstruck 1987 |
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| Planes, Trains & Automobiles 1987 |
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The Untouchables 1987
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| Red Heat 1988 |
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| Tucker: The Man and His Dream 1988 |
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| Christmas Vacation 1989 |
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| Field of Dreams 1989 |
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| Major League 1989 |
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| See No Evil, Hear No Evil 1989 |
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| Who's Harry Crumb 1989 |
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| Awakenings 1990 |
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| Superstar: The Life and Times of Andy Warhol 1990 |
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| The Hunt For Red October 1990 |
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| Hook 1991 |
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| The Doors 1991 |
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| Sidekicks 1993 |
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| The Score 2001 |
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| Hulk 2003 |
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| Rugrats Go Wild 2003 |
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