Clifford Brooks Stevens (1911 – 1995) was an American industrial designer of home furnishings, appliances, automobiles and motorcycles — as well as a graphic designer and stylist. Stevens founded Brooks Stevens, Inc. headquartered in Allenton, Wisconsin.
In 1944, along with Raymond Loewy and eight others, Stevens formed the Industrial Designers Society of America. Upon his death in 1995, the New York Times called Stevens "a major force in industrial design."
His designs in home and kitchen appliances were popular, and he is recognized as the originator of the robin's-egg-blue phase of 1950s kitchen appliances. He also practiced architectural design and graphic design. Of note is his design of the Miller Brewing logo and he is also credited with convincing the company to switch from traditional brown bottles to clear bottles.
As an automobile designer, Stevens redesigned the 1962 Studebaker Gran Turismo Hawk on a minuscule budget. The fast, elegant GT remained until the end of American production. Stevens also styled "three innovative products for family car use for the 1964-66 period" (which were never manufactured). He then designed Harley-Davidson motorcycles including the 1949 Hydra-Glide Harley, one of his first, helping create the new suspension forks in the front, bucket headlight, and the streamlined design. All Harleys since, including models in production now, are based on Stevens's body designs.
He designed the Jeep Wagoneer, which was introduced for 1963 by Willys-Jeep. This model was so popular that it was offered in basically the same form by Jeep's subsequent owners, including Kaiser Jeep, AMC, and finally Chrysler, until 1991.
Stevens designed the Oscar Mayer Wienermobile, an American pop-culture icon. He designed engines for Briggs and Stratton. He also designed the university logo for the Milwaukee School of Engineering (MSOE) in 1978 as a part of "The Diamond Jubilee" celebration.
Stevens designed the post-war Skytop Lounge observation cars for the Chicago, Milwaukee, St. Paul & Pacific Railroad's Hiawatha passenger trains. He also designed a series of "Excalibur" racing sports cars in conjunction with Kaiser Motors. Beginning in the mid-1960s he and his sons began production of the Excalibur, styled after the 1930s-era Mercedes roadsters.
Stevens's design contributions to the recreational boating industry included collaborations with Outboard Marine Corp. to style the Evinrude Lark and Johnson Javelin outboard motor series. He also designed the Evinrude Lark concept boat, eventually produced as the Cadillac Sea Lark. Together with Bob Hammond's 1956 Lone Star Meteor, these designs may be credited with introducing post-world war automotive styling to leisure craft. Other work in the marine industry include designs for Owens Yacht Company and Cutter Boats as well as a line of stainless steel marine hardware for the Vollrath Company.
© 2018. All images are copyrighted © by Brooks Stevens or assignee. The use of any image from this site is prohibited unless prior written permission is obtained.
In 1944, along with Raymond Loewy and eight others, Stevens formed the Industrial Designers Society of America. Upon his death in 1995, the New York Times called Stevens "a major force in industrial design."
His designs in home and kitchen appliances were popular, and he is recognized as the originator of the robin's-egg-blue phase of 1950s kitchen appliances. He also practiced architectural design and graphic design. Of note is his design of the Miller Brewing logo and he is also credited with convincing the company to switch from traditional brown bottles to clear bottles.
As an automobile designer, Stevens redesigned the 1962 Studebaker Gran Turismo Hawk on a minuscule budget. The fast, elegant GT remained until the end of American production. Stevens also styled "three innovative products for family car use for the 1964-66 period" (which were never manufactured). He then designed Harley-Davidson motorcycles including the 1949 Hydra-Glide Harley, one of his first, helping create the new suspension forks in the front, bucket headlight, and the streamlined design. All Harleys since, including models in production now, are based on Stevens's body designs.
He designed the Jeep Wagoneer, which was introduced for 1963 by Willys-Jeep. This model was so popular that it was offered in basically the same form by Jeep's subsequent owners, including Kaiser Jeep, AMC, and finally Chrysler, until 1991.
Stevens designed the Oscar Mayer Wienermobile, an American pop-culture icon. He designed engines for Briggs and Stratton. He also designed the university logo for the Milwaukee School of Engineering (MSOE) in 1978 as a part of "The Diamond Jubilee" celebration.
Stevens designed the post-war Skytop Lounge observation cars for the Chicago, Milwaukee, St. Paul & Pacific Railroad's Hiawatha passenger trains. He also designed a series of "Excalibur" racing sports cars in conjunction with Kaiser Motors. Beginning in the mid-1960s he and his sons began production of the Excalibur, styled after the 1930s-era Mercedes roadsters.
Stevens's design contributions to the recreational boating industry included collaborations with Outboard Marine Corp. to style the Evinrude Lark and Johnson Javelin outboard motor series. He also designed the Evinrude Lark concept boat, eventually produced as the Cadillac Sea Lark. Together with Bob Hammond's 1956 Lone Star Meteor, these designs may be credited with introducing post-world war automotive styling to leisure craft. Other work in the marine industry include designs for Owens Yacht Company and Cutter Boats as well as a line of stainless steel marine hardware for the Vollrath Company.
© 2018. All images are copyrighted © by Brooks Stevens or assignee. The use of any image from this site is prohibited unless prior written permission is obtained.
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| Mr Brooks Stevens on a 56 Packard |
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| Oscar Mayer Wienermobile, 1958 |
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| 1941 Chevrolet |
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| 1954 Die Valkyrie Design Sketch |
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| Cadillac Die Valkyrie concept car |
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| Cadillac Die Valkyrie concept car |
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| Cadillac Die Valkyrie concept car |
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| Cadillac Die Valkyrie concept car |
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| Cadillac Die Valkyrie concept car |
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| Cadillac Die Valkyrie concept car |
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| 1954 Cadillac Die Valkyrie |
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| 1954 Cadillac Die Valkyrie |
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| 1956 Cadillac Die Valkyrie |
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| 1964 Studebaker |
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| 1962 Studebaker GT |
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| Studebaker sketch |
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| 1966 Studebaker |
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| 1966 Studebaker |
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| 1951 Willys Jeepster |
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| 1965 Kaiser Jeep Wagoneer |
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| 1959 Olin Aluminum Scimitar All Purpose Sedan |
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| 1959 Olin Aluminum Scimitar All Purpose Sedan |
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| 1959 Olin Aluminum Scimitar All Purpose Sedan |
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| 1959 Olin Aluminum Scimitar All Purpose Sedan |
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| 1930 Cord L-29 Brooks Stevens Speedster |
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| 1930 Cord L-29 Brooks Stevens Speedster |
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| 1930 Cord L-29 Brooks Stevens Speedster |
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| Continental for Henry Uihlein of Schlitz Brewing |
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| Continental |
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| 1970 Evinrude Lakester |
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| Utopia Wagon concept |
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| 1941 Western Flyer trailer. |
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| 1938 Automobile Truck |
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| 1940's Western Clippers Flyers |
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| 1941 Western Flyer trailer |
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| 1941 Western Flyer trailer |
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| 1941 Western Flyer trailer |
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| 1940's Western Clippers Flyers |
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| 1949 Harley Davidson |
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| Globester |
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| Globe Mastercraft |
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| Skytop Hiawatha trains Chicago-Milwaukee and St Paul Railroad |
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| Gondola Terra |
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| 1940 Jukebox |
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| 1940 Jukebox |
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| 1930's The Toastalator |
Nice compilation and writeup of a Milwaukee legend!
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